What Is Lifestyle Branding? (Top Lifestyle Brand Examples)

Learn what lifestyle branding is with top brand examples and how it’s used to appeal to the deep desires of your audience.

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By the end of this video, you’ll know what lifestyle branding is and how lifestyle brands appeal to their audience through their deep desires.

First, we’ll answer the question “What is a lifestyle brand?” And how it promotes the audience’s desirable lifestyle as a primary method of resonating with who they are.

Next we’ll look at what a lifestyle branding strategy defines including

Who the audience is
The desirable lifestyle they want
The method to communicate this lifestyle
The associations it will align with
The experiences it will provide
How to help them achieve it

Then we’ll look at some lifestyle brand examples including red bull and Patagonia and how they paint a picture of the audience’s desirable lifestyle to resonate with who they are.

0:00 What Is Lifestyle Branding? (Top Lifestyle Brand Examples)
1:10 What Is Lifestyle Branding?
2:42 Why Is Lifestyle Branding So Effective?
4:04 Lifestyle Brand Example: Red Bull
5:02 Lifestyle Brand Example: Patagonia

#lifestylebranding #lifestylebrandingredbull #lifestylebrandingexamples

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[traummittermin]

You're a champion Stephen!! Great content, thank you very much.
Which target group do you actually have for your Strategic Branding Agency, so who do you serve?

[shannasonabudget]

Mind blowing in the first 19 seconds 🎯

[raytandingan]

Hey Stephen, I want to get into Brand Strategy and build my own business but I am a complete beginner. Is the course still for me or should I start by doing something else first?

[sudippanda]

What's social media handle ? I mean should include in the description just my opinion

[chrischan]

Straight up crushing it with this content, you deserve at least 100K subs, Stephen!

[lextacy]

Ok a few things here.

- Your not branding anything here. Lifestyle is a way you present a brand. This can be a product or service. How many family photos do you see in all the health service flyers? TONS!

- The case of Red Bull can be that they can become a non-life style brand at the tip of a hat. So why is this a "life style brand" ? We are just using attribution here to sell to a certain audience.

One personal example of lifestyle presentation that made me purchase something is the image of the "liberal looking" woman drinking coffee in her business attire that Keurig uses in their display promo. This speaks to me an office culture lifestyle and would convert me to a buyer of that product because if I buy it, it should make me feel like I work at an office. I hope that clears things up since many viewers will be confused.