The BEST Way To Scale Facebook Ads in 2025

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Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[colin]

What a great automated rule that I didn't know about. You saved me so much time and inspired me with some added productivity. Thanks Ben.

[MueenRehman-ur]

I created these rules (increase & decrease) back in 2022 and believe me, they SAVE A LOT OF YOUR TIME.

[Zignito]

Morning, Ben! Thanks for keeping the knowledge flowing! My revenue just plugged in and went from nearly zero to £4K—just from following your free YouTube tips. Thank you very much. ⏰️

[apurvaseth]

Thank God I found this channel. You cleared all my doubts. At first, I also thought that horizontal scaling was the better option, but didn't know that I would have to face Audience Overlap issue. Thanks for sharing this valuable info. You have earned a new subscriber.

[riyadstjohn]

Great insights, Ben! Automating these scaling rules is a game changer, especially for managing multiple campaigns. I'm curious to hear your thoughts on how AI might further revolutionize Facebook ad scaling in the coming years.

[Laurenarchi]

This totally beats my daily calendar reminders to increase my budget. Thank you!

[marcellv]

Hi Ben, thank you always for these very instructing videos.

May I know what you recommend in an early ad testing phase : meaning if we are to test other ads within the same ad set, wouldn’t it be better to start scaling by the traditional ‘campaign copy paste method’ and test new ads in a new campaign ?

[SusanSanchez-ef]

Thank you so much for this video. Very informative.

[yuliyastankevich]

Hey Ben, thanks for the valuable content! 🔥 When selling products in the $150–$300 range, where purchasing decisions can take 2+ weeks, what approach would you recommend for optimizing and scaling in this case? As it gets almost impossible to identify a winning ad. Appreciate your insights!

[tarataylor]

Should you still scale ads this way whilst they are in the learning phase? Or only after the learning phase is done and they are active?

[azeemali]

This is pure gold! Instead of Cost per result as the metric, could I use ROAS instead? what would be the pro’s and con’s associated with this?

Thank you so much!

[aman]

This is one of the best video I have seen. This is gold

[ahsanmaaz]

Ben! I have litle bit confusing in my mind about maximum daily budget cap plz explain it in simple way to me ..❤

[trainerbenofficial]

Thanks, Ben. Sounds like a good solution. I’ll go test it out. Cheers!

[LuizLimaCinematography]

It would be great if we could have a How To setup Hyros. I am interested but I am so tired of manual work (google tag manager, coding page, etc). So an easy tutorial would definetely get me in the door for it.

[emily]

Hi Ben thank you so much, your advice is invaluable to me and my one band company. I have set up a 20£ daily ad campaign. Should I ave created 4 different adds at £5 per add or spend the full £20 a day on one ad set? thank you

[ImranKhan-ukyo]

Hi @benheath great channnel love the content just a little advise when should we create these rules after creating a new campaign how many hour or days we should wait

[marcolerin]

Ben, your content makes you the best I believe. Could I ask you a question?
For a webinar funnel (Landing-Webinar-Call) that I optimize for "Complete Registration", do I make the campaing as Sales or Potential Clients?
Thank you!

[RadeSlijepcevic]

i really love ur videos!
but i have one question: can u make a video about ad testing ?

[chukwudumofoegbu]

Hi Ben, wonderful video. Your channel to a large extent has made me a quasi Facebook ads pro. Thank you. I have been running ads for 3 weeks now. A sales campaign ad, am in the real estate industry. The ad is about one of my properties, a house an selling. It is doing very well, made a sale from it already. So about a week into the ad Facebook started recommending that I convert the ad to an advantage shopping campaign. I have always ignored this because it is delivering me results so I have been afraid to radically change it in any way, I want to scale it though. What do you think? should I convert to advantage shopping campaign or continue what am doing? To be honest I don't even understand what an advantage shopping campaign really is, never ran one.