Should You Rebuild or Redirect EVERY Aged/Expired Domain URL?

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This video discusses some use cases for aged / expired domains and whether you should consider rebuilding or redirecting them.

This clip was taken from Live SEO Support - Our weekly Livestream where you can ask your most pressing SEO questions in our Facebook Group or on YouTube and have them answered live by Nick and Chris.

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Hi guys. My friend acquired a 17-yr old expired domain. DA 22, 4k/mo ave traffic, 5k keywords are rankng, with 55k good-quality backlinks, (all according to Ubersuggest), with PR 3. It is both an ecom store and a blog in a specific niche. He wants to stick to this niche (even if he is new to it entirely). Which is better? 1) Rebuild the site by making new content for the exact topics of the ranking pages and use them and the expired domain name? Or 2) Get another domain name in the same niche, make new content for the exact topics of the ranking pages, and have the have the links point to the new pages with the same topic, and have the expired domain homepage point to the new domain homepage? Still relatively new to this whole web building thing, so still pretty much struggling to understand, and I really appreciate your video. New sub here. Thank you. 😀

JonMorlow

I know this is old bvut hoping for an answer. What if all the backlinks for the domain are pointing at the homepage. Is it worth while rebuilding the website or can I just redirect the entire domain to my main site thru my domain provider?

jerrystevenson

is it worthwhile building more backlinks to a relevant domain that's redirected and use it as a buffer site

samedwards

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