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How geofencing location-based ad-tech brings billboards to life | Kobi Wu | TEDxFultonStreet
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CEO of startup VisuWall, Kobi Wu, places traditional outdoor ads in unused storefronts and uses geofencing to make them interactive on mobile devices. Kobi is the founder and CEO of VisuWall Technologies. VisuWall is a physical to mobile ad platform that leverages vacant storefront windows and turns them into smart billboards with computer vision and mobile proximity technologies, allowing advertisers to connect directly with consumers as they move along their journey.
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How geofencing location-based ad-tech brings billboards to life | Kobi Wu | TEDxFultonStreet
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