How Geofencing Works - Location-Based Marketing for Small Businesses

As a small business, how do you get local customers to know and recognize your business? Reach them where they spend time: on their phones! With geofencing marketing or location-based marketing, you can send powerful geo-targeted ads to your customers’ mobile devices.

Nearly everyone carries a smartphone, meaning they have a GPS in their pocket that’s tracking them everywhere they go. Through location-based mobile advertising, you can take advantage of all that data to drive more visits to your store or showroom.

Here’s how it works:

1. You select areas to “fence”. These can be neighborhoods, shopping centers, even those big-name competitors - wherever your customers spend time. Then, virtual perimeters are set up around those locations.
2. Whenever someone enters the fenced-in area, they are tagged to receive your ads.
3. Last, your ads are displayed on their mobile devices, using apps they already use like weather, news, and sports.

[znpdbjk]

Cual seria la principal diferencia en utilizar la segmentación de geolocalización que actualmente existe en Facebook ADS fijando un puto y enfocándose en mostrar anuncios a las personas que pasen por el área fijada...

[ashumisser]

Hello Please update me more about Geo fencing and how i can use this for automobile dealerships

[searchbug]

Thanks for sharing this, friends from EZ Marketing! It's always advisable to run ads for this kind of marketing strategy. We all know that data is power, and for a targeted campaign to be successful, it should be driven by data that is verified, valid, and updated. Without these, you are burning ad credits that will hurt your budget.

To do this, you should have high-quality location data that you can use to reach those target audiences who are within the area you want to receive your ads, messaging, or any promotional content. This is where lead building tools come to play! Marketers and advertisers can make use of USPS Address Lookup and Data Append tools to generate email addresses of people within specific locations, which can be uploaded on Facebook Ads Manager and be used as target audience.

Hope this helps! 😉