Geofencing Marketing: How Location Targeting Works for Online Advertising

Geofencing marketing is a powerful tactic that utilizes location targeting to get your business's ads in front of the right people.

If you're not familiar with geofencing marketing, this video will get you caught up on how it works, along with some different types of geofencing you can take advantage of to grow your business.

Who better to go over the basics of geofencing than resident WebFX geofencing expert Amanda Stover?

If you have a question about geofencing marketing that we didn't answer in this video, drop it in the comments! We'd love to hear from you!

If you want to partner with a team of experts for your geofencing, check out our geofencing services:

In this video:
00:00:00 // Introduction
00:00:19 // What is geofencing marketing?
00:00:45 // Location and competitor targeting
00:01:02 // Conversion zone basics
00:01:19 // Location/competitor targeting example
00:02:00 // Event targeting
00:02:26 // Event targeting example
00:02:35 // Addressable geofencing
00:02:54 // Cost of geofencing
00:03:06 // Conclusion

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Lovely! One of the ways to do this is to target audience in the location by uploading email list on advertising platforms, such as Facebook Ads, and use them as the target audience of the ad. But to do this, you should have a list of people within the vicinity or the area you want to target.

Tools such as USPS Address Lookup and Data Append can help you generate leads, such as email addresses of people in specific area you are eyeing. You can use these two tools to get your marketing material to the right people.

This is kind of strategy you discussed is especially useful for businesses doing promotions, store openings, or any events that are within the area of your target audience. Glad to have come across your video! Thanks for sharing this.

[brandonviola]

Hi there, thanks for the video. Interested in event retargeting and wanted to do it though my Google ads account. I know I can run the ad to try to advertise to people during the event, but how do I remarket to them afterwards, if they attended the event and didn’t see my ads or visit my site during the event?

[abc-pneb]

I wonder if I am allowed to do this with Real estate listings because of fair housing laws. I want to advertise my listings specifically to home buyers in NYC

[DDCobb]

question? if I don't allow you to track my location how would this benefit the business?

[truecolorsbyvango]

Thanks for sharing what this tool is... it seems interesting to me.... say if I own a high end fabric protection service for spots and spills I could set up a geofencing say around a high end furniture or carpet store redirects ads to those who entered said fence.... I’m i understanding this correctly TIA

PS keep up the quality content

[Ltlbrthr]

How do you determine who is a lead for us and how do they get notified? Text? Grazie