Google Ads Geofencing - Geotargeting Guide For Google AdWords

Check out our Google Ads Geofencing guide so you can learn how to use Geofencing with Google AdWords. You want to make sure your location targeting set with Google Ads so your Geotargeting is set for the best possible locations for your business. Geographic targeting with Google Ads doesn't have to be difficult, we go through a simple process for setting your locations and making sure that only people in your targeted locations see your advertisements.

When it comes to Geofencing in Google Ads, you simply need to set your location and set your targeted location as people who are in your targeted area. That way, anyone who is within your targeting area will see your advertisements.

Can you target Google AdWords by location?

Yes, you can target the following locations below.

Locations You Can Target through Google Ads:

- Country:
- Region
- State
- Nielsen® DMA® regions
- Congressional district
- County
- Municipality
- City
- Postal code
- Airport
- Borough
- City region
- Neighborhood
- University
- District

What is Geofence Advertising? What is Geofencing in Google Ads?

Google Ads Geofencing is a process where you set a specific location that you want to see your advertisements. If you don't set your locations properly, then people in areas unrelated to your business might see your advertisement as well.

How expensive is geofencing?

You don't pay any additional costs for the locations you target. However, some markets like New York City and Los Angeles will be more expensive to target due to average household income and overall competition. You should target the best possible locations for your business regardless.

How do I Geotarget in AdWords?

You can set your AdWords Geotargeting through your campaign settings and it is very simple. You can target specific markets, countries, states, cities, zip codes, radius targeting, and more.

Helpful Article from Salesforce:

"Mobile marketing has been taken to the next level with geofencing, which gives companies the ability to advertise specifically to potential customers within a certain geographic radius. Geofencing constructs a virtual boundary around a business location using a combination of technologies, including:

GPS - The Global Positioning System is a network of satellites orbiting the earth that can triangulate an individual’s location to an accurate degree.

Radio frequency identifiers - Bluetooth technology contains small computer chips that use radio waves to connect with each other."

[Surfsideppc]

Please let me know if you have any questions about Geofencing in Google Ads. You can use the same Geotargeting strategy in Google Ads for Search, Display, and YouTube campaigns. Thanks for watching our video!

[MAamirMursleenPakistan]

You deserve a million subsriber with this type of content. Even paid courses don't tell like the way you tell!

[zombygunslinger]

Maybe I'm missing something but this is location based targeting, there are no push notifications, correct? When I hear Geo Fencing I think of ads that are sent as texts as people enter an area.

[charlieTR]

is geofencing and geo targeting better strategy versus keyword insertion in ads. for example if I had "gardening services" as a keyword and had an ad using keyword insertion for a target a specific suburb in Boston. OR a campaign targeting the boston suburb of belmont in location map with a keyword insertion "gardening services belmont"

[CODBlackOpsWALKTHROUGH]

always good videos from you bro. honestly one of the best channels in the world on internet ads. its sad not alot of ppl see this

[shoshonaking]

What is the price structure of this kind of access?

[carlosmitchell]

This isn’t Geofencing 🤦‍♂️ this is traditional Geotargeting.

[manojmeshram]

Can I use It in My Company For commercial Advertizment of My Customer contains. Please reply

[Alex_blankspacehere]

Can you target a specific competitor restaurant like in Snapchat geo fencing?

[DaveByers]

I understood geofencing as creating area even as small as a section of a store that a customer would go into and be then pinged to get ads. Yours refers to cities etc. Am I misunderstanding something?

[VideoGrabBag]

I was looking for geofencing, not geotargeting. Marketing to visitors of specific buildings. I've heard there's ways.

[KaseeSmith]

I need clarification: can I use geofencing using google ads instead of building an app?

[BrookeSaunders]

Looks great. But i can't even find where to start Google ads, I've clicked on everything in my Gmail account. The gear wheel, everything

[frustin]

people in america: driving to a fast food restaurant, 10miles isnt to far
people in UK: 10miles is another city away

[gauravwalla]

Hey ✋✋


🔥🔥Is that any country where we don't pay any Tax on Google advertisement.

[WarwickShoreAdvisors]

Very good info. I want to try this for my firm.

[s.roobel]

Found this concept something new. Let me try.
Thanks!

[juancarlosdelgadoloyola]

I would like to know why Google AdsWords made me no authorized charges of two withdrawals of 355 USD in about two minutes from my credit card without having even a count. I was astonished so I blocked my credit card and sent immediately a message to Google for a logical explanation. The Google complains department told me that I must wait until they look for the problem. No answer so far. Please if you know about what could it happened, just tell me the technical truth. I’m now afraid of using Google products such as so many people in the world. Thanks. Never will I use an application like that. Neither would I follow your courses too. Because of the fact that it surely involves you as a Google AdsWords instructor. So please help me. Thanks again.

[ryank]

This is not geofencing as I understand it. This is geotargeting. Geo fencing is when you draw a boundary around a building or area, and when anyone crosses that boundary, they are served with your ads. That is not this.

[foreignyetdomestic]

SURFSIDE PPC - Hello Dears Is there any device that anyone can plug in? or a battery powered device ? THAT MAY BE USED TO TRICK A GEOFENCE (a geofence that detects human movement and human voice? YES