I compared US & UK grocery prices to last year’s. Here’s what I found

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The cost of living is getting delulu up in here.

Thank you so much for watching! Hope you enjoyed it!

0:00 - Intro
0:32 - The premise
0:53 - The supermarkets chosen
1:26 - The brands chosen
1:47 - The math used
2:13 - A note on US sales tax
2:30 - Standard food items
4:38 - About sale prices
4:49 - Bonus about kerrygold butter
5:09 - Back to standard food items
5:22 - A note about price lock and price match
6:10 - Why eggs in the US are ACTUALLY much cheaper
6:31 - An interesting note about Heinz baked beans
7:24 - SPONSOR
8:53 - Fruits and vegetables
11:22 - The meats
12:38 - The totals
12:53 - the "inflation" of groceries vs 2022
13:30 - Shrinkflation
14:04 - Conclusion
14:25 - Surprise announcement
14:58 - Ukulele outro

If you're new to my channel and videos, hi! I'm Evan Edinger, and I make weekly "comedy" videos every Sunday evening. As an American living in London I love noticing the funny differences between the cultures and one of my most popular video series is my British VS American one. I'm also known for making terrible puns so sorry in advance. Hope to see you around, and I'll see you next Sunday! :)

If you want to know HOW I make my videos including gear, lighting, all the tiddly bits that connect it all together, (with cheaper alternatives and kit I used to use), I've listed each item, what it's great at, and why I use it on the gear section of my website here:

Otherwise: here's a quick list of some of my kit without descriptions from the above link:

Camera: Sony A7siii

Main Lens: Sony 24mm f/1.4 G-Master

Secondary Lens: Sony 16-35mm f/2.8 G-Master

Main Light: Aputure 120d mkii

Shotgun Microphone: Sennheiser MKH-416

Really useful SSD: SanDisk Extreme Portable 2TB

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As a uni student in the UK, this stuff really stands out to me. I'm already living with a razor thin budget each week, so when basics like meat and cheese skyrocket in price, it starts eating into money I don't have.

apjtv
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You should do this yearly. Will be very interesting to see over several years the differences.

EmilyCheetham
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I am an unemployed single adult living in Scotland. - The differences in prices over the last three years (?), mean I spend a lot longer time in each supermarket trying to find the cheapest decent substitute for every item, and often just don't get them at all. It hurts to see a bag of food items that used to cost me £ 20 ish now is smaller and costs £ 35 ish.Ouch.

neilthehermit
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When I moved from the Netherlands to Canada in March I couldn't believe how expensive groceries were. My typical grocery run which cost €30 in NL cost $90 in Canada (about €60).
And prior to the Ukraine invasion my grocery run had been €20 in NL.

Thankfully prices in Canada have actually dropped since then and my typical grocery bill is now around $70. I'm not sure what the change has been in NL during that time

OntarioTrafficMan
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I know that this is insane for the UK, but as a US student who had to buy groceries for the first time when I studies abroad in Liverpool, coming back to the US and buying groceries there was a terrible wake-up call

erinhenze
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One thing I’ve found out about grocery costs in the US these days is that prices at the same chain can vary a lot by neighborhood. A US gallon of milk (4ish liters, not the same as a UK gallon) is a dollar or more cheaper at one grocery store vs the same brand at the same chain ten miles away.

silmarian
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I'm a student so just shop for myself and this time last year I was paying like £10-£12 for a decent part of my weekly shopping besides the random things I grabbed in the week. This year I'm paying like almost £18-£20 for the same bulk of my shop. Then when I grab things in the week it's definitely also more expensive. I'm fortunate to be quite financially safe for a student but I can see how it affects other people around me.

Ryan-mmoj
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I think it's also important to mention that the average salaries in each country are different - in the USA it sits just under $60k (roughly £48k) whereas in the UK it is around £32k (roughly $39k).

ewcoriander
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I think a huge contributing factor at Tesco and Sainsbury's has been the rise in Clubcard and Nectar prices. I completely get why you didn't include this in your comparison, but it has been a massive scam that has driven up RRPs. Clubcard prices aren't actually much better than the regular price at other supermarkets, if at all, but the RRPs are ridiculously high so that we feel that we're making a saving. Clubcard prices are now the old regular prices, for most items. When there is a genuine manufacturer offer, at Tesco and Sainsbury's it's locked behind a wall, whereas at places like ASDA it's accessible to all customers. I'd be interested to see what this inflation comparison is like at supermarkets such as ASDA, Aldi or Lidl, as they don't have the same sorts of marketing ploys.

HF-tjdb
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Uk here, i have had to start making everything from scratch, bread, pasta, sauces etc i also started buying from the reduced section and freezing it. Im still paying double what i used to in groceries, but my new way of doing things is definitely helping me put a bit more money towards heating or electric or diesel, which has also increased :(

toriamigo
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My wife and I just moved the the UK for postgrad programs and we were so surprised at how much cheaper food (and particularly produce) is compared to the US. Of course, five mins of job hunting on Indeed shows how low the wages are relative to the US as well though 😆😭 thanks for the follow-up vid Evan! You’ve been super helpful in the transition of moving to the UK ❤

burekusakagami
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I used to shop predominately in Lidl but it closed down in the city I live in. I moved onto Aldi and Asda but all my shopping is just getting more and more expensive. I slowly start buying less and thinking of cheaper meals to cook because it is not sustainable to keep spending more for the same amount of food when my paycheck does not change at all.

joanna.mytravels
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Just to offer another perspective outside of supermarkets, I work in a local village shop where clubcards and memberships obviously aren't a thing anyone needs to worry about. Every week when new stock comes in and i update the prices on our system, well over 60% of items have increased in RRP. i'd actually guess near 80% but seems safer to lowball it.
Its worth noting that we will sell some items slower, so more time will pass between when they're ordered and updated, (it's not like everything is increasing every week, ) but still, I've seen some massive increases in price because of it. Our country got some real problems right now.

rextitan
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I’d be genuinely interested in an Aldi comparison. I do 90% of my shopping there and even there it’s feeling very expensive recently.

elenadiaz-stewart
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For your Germany vids, i'd love to hear from people who've moved from places like the US, UK, Scandinavia etc into Germany and their experiences adjusting. I think it's always fascinating seeing the cultural differences between cultures you'd assume are quite similar (Like the UK and Germany for instance)

TidusMino
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All I can say is that "mid-range" has been out of my range for a long time. I've had to shop at Walmart, like most people in my area, and Walmart's prices are about 50% more than they were a couple of years ago.

timward
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I work for the NHS, so my salary went up by less than 2%. So much for thanking us for getting through the pandemic.

RCassinello
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What a great resource! Thank you! So glad you kept your notes :) And yeah, paying attention to amounts in the packages sold has been key lately

nutherefurlong
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I have a weekly delivery of groceries and I have certainly noticed the increase in one simple way. To get free delivery, I need to spend £40, a year or so ago, I used to end up adding cleaning or other non perishable items most weeks to get over the threshold. Now I just add the basics and it is over the limit already!

altosanon
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The Edinger Prices Index (EPI) is clearly the new benchmark for monitoring inflation. Governments of the world, take note!

DavidBeddard