How to Create Content that's “Better” than Your Competitor’s

In this video, you’ll learn how to create content that's better than your competitor's by focusing on the four attributes that make content great.

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Additional Content Marketing Resources

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Everyone says you need to create “better” content than your competitors. While it’s sound advice, what does “better” mean?

It’s subjective, and in the marketing world, the phrase has become a cliche. And most people make the mistake of evaluating their competitors’ content through their own personal lenses. They decide whether it's good or bad based on personal opinion.

To solve this, we need a framework that’ll allow us to compare content objectively. A framework that’ll allow us to judge pages and remove personal biases.

Not only will this help us create "better" content, but it can also help achieve a desired outcome.

The four criteria we use to assess content quality are:

► Content clarity
► Content depth
► Usefulness
► Presentation

You’ll learn what these four attributes mean and how you can use them to evaluate content.

0:00 Intro
1:49 Four criteria to assess content quality
5:07 Example of a typical affiliate “best of” post
8:41 Example of protein shake recipe post
11:04 Example of the "how-to" posts

#contentcreation #contentquality #greatcontent

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[sayanchakraborty]

1. Content Clarity: Readibility
2. Content Depth
3. Content Usefulness
4. Presentation of The Content.

[tomerhelzer]

Ahrefs outdone themselves on this video. Haven't been this engaged in a very long time, well done Sam.

[globaltechnologies]

Hardly any channel makes amazing SEO and blog lessons like this channel. Super grateful for finding you. I would recommend any one who wants to progress with their blog to come here.

[andriiseospecialist]

Sam... i need to say this video is way cooler than any Ilon Mask inventions. I have newer seen so much effort put into video even in Spielberg movies. I thank you and with all my heart i wish you big luck, many clients and to bring back affiliate program so i when i promote Ahrefs i'll get somthing to ;) Love you people who are behind the scene (i know you out there) Great job!

[AbadiyTalaba]

100% Agree, How could I not, You guys are like the Gods of internet marketing!

[wakeforddigital]

Great video - the breaking down of the content into chunks is super helpful as are the examples!

[khulekanidladla]

Now this is the video that is better then the competition

[TrumpetBiz]

Straight forward guidance, backed up with real examples, and actionable steps to take. Thanks Sam. I'd love to hear your take on tools such as Market Muse, Frase etc. to help in the development of making "better" content.

[nathananderson]

This is one of the channels that gave me the courage to start my YouTube channel 8 months ago about self development. Now I have 1, 048 subs and > 800 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.

[yourfuturefriend]

it's good to be reminded through this video

[gregario]

You are awesome with this vlog!
A big thumbs up.

[AdwaitYogaSchool]

You always offer best tutorial videos. Loved this. ❤️
Waiting for more... 😊

[VeryPrivateGallery]

1 point might be missing: Positioning. What makes your content different from the others. And I really like Ahref but they also might miss that point as their difference with their competitor's content isn't that obvious.

[SocialChamp]

Social Champ's content creation strategy ensures to follow the criteria you mentioned in your video. Thank you for sharing amazing information. 👍

[rkem]

You recommended adding interesting “deep” sections to make the content more engaging for users. These ideas are based on “assumptions”, so AB testing is important to understand what users really want. Just because something adds value to the blog page doesn't mean users will care about it. To wrap it up, it's important to do user research before creating content. Consider looking into the design thinking process for help.

[kzfldxs]

Love all these methods of you... Thank you so much for Sharing this topics❤

Who the f* would dislike this beautiful content? This is gold, I'm a UX designer and I practicing a lot of copywriting. Also I work along with my partner who's a boss on Google ads so we always try to create the perfect user experience and match their Google search 🔍 hell yeah

[craigbarnes]

Excellent clarity, usefulness, and presentation!

[ohee]

Hi Sam need your opinion on below, Please:

" The competition of a keyword is actually a relative matter. It depends on the domain authority of a site whether a keyword is competitive to it or not. A page ranks with the help of the domain authority, internal links and incoming links. It is often found that a strong site can easily rank its internal pages even for the competitive term, whereas a site with weak authority may find it difficult to rank a less competitive term even with some backlinks.

So the term no competition, low competition or high competition is relative to your site."

[TonyHardy-CannyCreative]

Love this! Trying to define "better" is always tricky, but your video sums it up well. Objectively better content is what we always strive for. Interesting when the top 5 results look the same though!