🎯 Maximize Conversions | Bidding Strategies Guide Part 2

Part 2 of our Bidding Strategies Guide series is all about Maximize conversions bidding. This includes when and how you can use Maximize conversions to get the most conversions in a short period of time. Plus, John reveals the secret to why Google works and how you can leverage this knowledge!

Haven't seen Part 1 of the Guide to Google Ads Bidding Strategies? Watch it here:

With Maximize conversions bidding, you’re going to get the most amount of conversions for the most amount of money. But, it can get very aggressive so there are factors and restrictions you have to consider when using this bid strategy.

Watch this video to learn more about:
- The pros and cons of Maximize conversions bidding
- Why Maximize conversions without a Target CPA (target cost-per-action) is a very aggressive bidding strategy
- How to make Maximize conversions bidding work for Performance Max
- Why Maximize conversions is not keyword-based but people-based

0:00 Intro | Maximize Conversions: Bidding Strategies Guide Part 2
0:51 About Maximize conversions bidding
5:00 The restrictive part of using Maximize Conversions bidding
9:57 What happens when you turn off Target CPA (target cost-per-action)

PS: This Bidding Strategies Guide series is from an internal Solutions 8 training. And we’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

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[johnrollo]

This is probably going to be one of the most important series of google ads videos on YouTube. Thanks for this!

[mannystake]

this is by far the most in depth info on maximise conversion bidding. it's not the keywords that the prospect searches, it's all about where they are at their journey! Boom that was "Golden words"...

[DemonHunterr]

Holy shit, this is the most valuable GAds lesson I ever watched. Instant sub

[izzyboy]

I'm really trying to digest everything John has to say on Google Ads. Thanks for the constant flow of valuable information...

[antiflag]

The best explanation on smart bidding strategy specifically maxcon

[evanhubbard]

What an edcuated explanation. I always had a hard time using max conversions without a tCPA because of the immediate increased spend. Just need to let it do its thing so it can learn more about the customer.

[willmac]

Kasim, you were asking about confessions ... I'm having impure thoughts about my neighbour. Only joking, thanks heaps for the video John, this is great. It has explained my max conversions isn't for me!!

[marcklox]

Great content, thanks!

I was wondering, in a case where you use a tCPA connected to maximize conversions, whether it works to remove this target CPA to sort of "reset" the information on the crowd you're going after.

If so, when would you do such a strategy? After big (market)price changes for example?

[dcaz]

You are so smart and the way you explain things and dumb them down for us is awesome. Love your videos. All of them, thank you for all of this information.

[chrisc]

Great video guys! I have a quick question not really related to this but hope you can answer.

What is the best advice you will give someone who wants to advertise a one product store on google e.g a coffee bean

Should I start with search campaigns or shopping campaigns, what do you think will be the best strategy for this? Thanks!

[HarshReality]

So whats bidding strategy and match type should i use for lead gen? . Im running mobile car detailing service. Thanks

[marketingbyosman]

Hey John and Kasim what is the most effective strategy with low volumes where the Budget is like $12/Day and the product is honey? Objective is to get as much purchases as possible.

[gokkaverdure]

Hi, I have a campaign have run for 45 days and I changed my bid strategy to maxi conversions 2 days ago. I set up the target CPA of $250 because google called me to do that. But actually, I need the target CPA to be lower than $100. And I spent more than $600 for 2 days but only have 1 conversion. So what should I do next? Still set up the target CPA at $250 or changed the bid strategy back to enhance maxi clicks? I have no ideas I need help please.

[Liquidate]

could this be an explaination as to why 1 client that currently has a tCPA with a max bid - had really good performance for just over a month and then all of a sudden we saw it completely tank (0 conversions) for 2 weeks? dispite no major account changes?

[TheDailySesh]

How do you guys feel about running Max Clicks for data before switching to Max Conversions? I continually hear this and not sure how accurate this information is.

[seanweeks]

If a company's Campaign has a Target CPA set, they like where their average CPA is at, but conversions are slow (1-2 every couple days) and the campaign is failing to get even close to their daily ad spend, does this mean that this campaign could be experiencing atrophy? Would it benefit them to turn off Target CPA and "reset" in a way if they want to start getting more conversions again?

[DanilaIrawan]

why skinny brendon fraisier all ou the sudden pop up in the middle of video dude ?, super disctraction