Target ROAS and Target CPA Deep Dive - How to Maximize Conversions or Conversion Value Google Ads

Check out my video on Google Ads Bidding - I will give you best practices on Target CPA and Target ROAS in Google AdWords so you can drive the best results for your business. It's important to use a Google Ads Smart Bidding strategy such as Maximize Conversions, Maximize Conversion Value, Target CPA, or Target ROAS. If you have a value with your conversions, then you can incorporate that value and drive more revenue, drive more leads, and drive more sales with Google Ads.

[Surfsideppc]

Please let me know if you have any questions about Target CPA or Target ROAS. Thanks for watching my video!

[priyankadays]

Thank you. I was confused about smart bidding strategy. You have explained it so easily.

[getacon]

Thank you for the video. Should we set values for our each conversion. Or just putting a value in % is enough?

[samuelcolinwalugembe]

Thank you much for this tutorial. Im wondering if i have to set the budget cost per day if my campaign is focused on maxmising conversions and the target cpa is 5$? or i should leave it open ?

[ReviewMonkey-fvdv]

So if you have an existing manual cpc campaign don’t copy it to start a maximize conversions correct? Just change the bidding strategy within existing account?

[XTCintense]

I'm about to have an interview on this exact topic and I feel so informed now! Maybe i'll venmo you a finders fee if i get it. 🤑

[dhairyasinghchauhan]

Hey love your content, can you make a video on YT ads how to target audience for course selling?

[MuhammadAbdullahkhan]

In you google ad account show Target CPA as main dropdown navigation but in my google ads account it says Target CPA option under Maximize Conversion. your bidding settings are little different, I just want target-cpa to configure without using the maximize conversion feature the way you did, please do let me know how to correct this. thanks

[manhhungnguyen]

halu, my bussiness can't provide conversions value directly to google ads. so i have to use gclid and uploading mannual to google ads. when i have enough data, can i use maximize conversion value?

[AnnaFedorova-vrrx]

Why should you pick tCPA for lead gen and not tROAS?

[saravanan]

Hi,
Thank you for your video. What is the difference between ROAS and ROI, can you pls explain.

[rodrigosousa]

Thanks a lot for the video. A question: how to decide/choose a desired CPA or desired Roas value, what type of analysis or which metric to analyze to make this quantitative decision?

[aditib-isol]

I am doing a research project for my masters where I need to the Impact of AI on Ad Targeting and Optimization. For it I need the actual data from the dashboard. can I get some help there.

[litoid]

my account recommends CPA of $140, and my value average per sale is $60. if I set CPA 30 which is ideal (to get 100% ROI) I get no impressions. As soon as I raise it to $140 as recommended, I get impressions. Is my account ruined?

because google says its using data from all of my campaigns to determine a recommendation, and CPA is so high because of all the testings that didn't work. so obviously it looks high when I see my campaign globally - but if I zoom in by keywords, audience segments, it is around 20~30 cost per conversion.

I also have value reported in conversion, so what benefit would I have if I use maximize conversion value and use ROAS?

if I try that, google recommends 37% and that sounds terrible lol
first i thought it was for every $100 spent, i would get $37 profit. but no. it means i lose $63 every $100 spent.

So what can i do now?

Create a new account and start from 0?
i only have 5 conversions so far.

[idealab]

The problem with Google Ads from my perspective is if you apply these " complicated " options for your ads, some ads may perform well and some won't... Seems like Google Ads just like simple campaigns.

[gokkaverdure]

I got 30 conversions last 30 days so I changed my bid strategy to maxi conversions. It took terrible results. $1, 100 for 1 conversion. I changed it back to clicks today. But I don't know If it is correct.

[RoryLees]

Why should you pick tCPA for lead gen and not tROAS?