Google Ads Bidding Strategy: Maximise Conversions Vs Target CPA

Maximise Conversions and Target CPA are 2 bidding strategies in Google Ads... but which one is right for your campaign to generate the highest performance?

Here, we look at:
- How each bidding strategy works
- When you should look to use each bidding strategy
- The pros, cons and 'gotcha's' for each
- The importance of testing

If you use bidding strategies in Google Ads, you might find some of the information in this video useful when planning, reviewing or troubleshooting your campaigns.

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[shikhasahotra]

What should be my ideal tCPA compared to my budget?

[Josh-drdb]

Max conversions without conversion data? Gotta be joking mate