Maximize Conversions vs Target CPA (Google Ads Bidding Strategy)

Maximize conversions as a bid strategy can be effective but it is almost always discussed in competition with the powerful target CPA bid strategy.

It really isn’t a case of maximize conversions vs target CPA bidding, both can work to you advantage depending on your specific business use case.

In this video I break down the good, the bad and the ugly when it comes to leveraging the maximize conversions bid strategy in extension to the target CPA strategy.

I have previously discussed the target CPA strategy and how to use it with the video below

Let me know in the comments which strategy you prefer? Target CPA or indeed maximize conversions!

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[brett_dev]

Great info in here, helped a lot! Thanks for the video Darren.

[theflowers]

HI
what strategy do you advise for an apparel online e-commerce ? Thanks

[kamronwilliams]

Would you suggest maximize conversion bid strategy for a windshield replacement service business of 2 people. $50/ per day ad spend

[adventure-]

Hey Big fella. Thanks for the content! You are easy to listen. Keep up the good work (this comment is for encouragement and algorithm). :D

[TranNguyen-yitg]

Thank you, very helpful ^^ I've been struggling with the distinction between these two, now I get it.

[umenakid]

Hey Darren,
I am about to run Google Ads for the company I am working at. We are selling aluminium profiles online. We do have a decent amount of site visitors (800 daily) and also buyers. With Google Ads we hope to maximize this numbers. The question for me now is which way to go. I don't know if I should maximize conversions or target CPA. It's not like our products are extremely expensive, but they aren't too cheap either. I do not really know which way to go - especially because I am not experienced in G Ads yet. Thank you in advance, Darren!

[stevebee]

I'm confused. A quick question? My budget is £10.00 a day spend (small business) I've just switched from TCPA to maximise Conversions. Both did not spend my daily budget. What am I doing wrong? I switched bcos TCPA didn't spend my budget. But now MC isn't.
I read the target bid should be 3 times your daily budget for TCPA. Is this true? In my case £10 a day target bid £30.
11 yrs I've used this campaign. It was previously working now its not.

[musclehammer]

Hey Bro. Thanks for the video. Great content! Question... how long should you run a Youtube Video ad before squashing it if it doesn't get any conversions?

[tanschannelsg]

great video! I have some questions:
1. If my account (more than a year old) has historical conversion data, and I am launching new campaigns, is it possible to start with Target CPA right off the bat? So far I have been doing that but the new campaigns do not perform as well as my old campaigns on manual bidding.
2. Is it better to start off every new campaign on manual CPC / Max conversions, let google get data for it and then switch it to target CPA?

[sebastianvalencia]

Thanks for the video. I have a questions, do you need a minimum of conversions before launching this bidding strategys?

[cuteexotic]

Hello am new on google ads and i am running a pet shop and i want to maximize the number of customers to my website who actually take action like contacting us on our website , so what will you advice me to do . thanks

[hackcabs]

hi am using a maximize converstion but with out convertion . google is coasting per clicks

[augustleo]

Greetings bro, could this "weekly conversion 0 weekly cost $210 avg cpa of 1, 188.08" lead to traffic ? just curious thanks and waiting for your view

[KArANPATIL]

whats the eligibility criteria to run maximize conversions n target cpa ads?? as 1000 active users for search campaign ?? 100 for display in past 30 days?? or like that i hv read some where ? or can we use this strategy from start...and if not which strategy should we use first to reach or change till target cpa or max conversion strategy..

[ProgrammingNewbie]

Hey there! How long do you have to have campaigns converting in order for Google to figure how much you need to spend daily to get the target cpa? Also how do the amount keywords and keyword match type do you add to each Ad Group play a role in the volume?

[infinity_hotelsupplies]

I am using target cpa strategy for our business. It was started a month ago. I was confused earlier to begin with maximize conversion or target cpa strategy. Our manager is eager to get more leads in a day. I started with target cpa and it was generating 1 to 3 leads per day. But with the pressure from the management I was forced to change the strategy to maximize conversion, but it costed us a lot, but didn't get conversions. Now I have changed to the target cpa strategy, I want to know how long will it take for Google to optimize my strategy and give us more leads per day. Hoping for your kind advice.

[alfiasou]

Please, make video about an impression. All compains on my account, get almost 0 impression for 4 days. It was work perfectly fine for year. Thank you.

[libertariancountry]

Target CPA has a tendency to slow our ads down to almost nearly getting no impressions, even when choosing a CPA higher than recommended. Maximizing conversion has a tendency to blow through our budgets with little or no conversions. Enhanced cpc is what I prefer. Manually bidding has done the best for us.

[digitaljourney]

Thanks! You are doing a great job, can you please help me in understanding currently I'm using maximise clicks for one one my search campaigns and I want to test TCPA bidding i have got good data of conversions, i'm little hestitant to apply the TCPA on the control campaign as i'm afraid that it might hamper the current flow of conversions till the time it is in learning phase. Google also suggesting me this bid. What should I do ? should i change in current campaign or should I create an experiment ? a small suggestion from you will be of help

[re]

Hello, my account has been running for almost 2 years now, it sells, I always have use manual cpc or maximize clics, but recently I had received phone calls from google to propose me to change the configuration to maximize conversions, is this recomendable????