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The Martech Show Episode #8: The Martech Suite Strikes Back?
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Ben Bloom, martech analyst extraordinaire at Gartner, joined us for this episode to share the results of their latest research on marketing technology in the enterprise. A couple of big surprises: (1) a significant rise in preference for "suites" over best-of-breed and (2) a big jump in the role that IT plays in leading marketing technology roadmapping and implementation. Tune in for the details of what's happening and why.
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