The People and Process Behind MarTech w/ Pratik Kodial

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In this week’s episode of Data Unlocked, Jason sits down with Pratik Kodial, the founder and managing partner of Tapasya Investment Partners.

Before embarking on his hedge fund manager path, Pratik actually had a completely different career.

He was a data analytics and ecommerce expert as well as the VP of Marketing Effectiveness at JCPenney. Before that, he was a Senior Director of Pricing Analytics at Best Buy.

Pratik has had a long career in the data analysis industry, and is a subject matter expert in the space.

In this episode, he and Jason discuss how to execute a marketing strategy, taking campaigns from data to creative, how technology enables process, and more.

Ready to learn?
Let’s dive in.

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Key Takeaways 📝

Intro (00:00)
Meet Pratik (00:29)
Why efficient processes are more important than ever (01:52)
Enterprise process decay (11:25)
How tech enables good processes (15:46)
One final question (26:51)

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Additional Resources 🔗

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