The World’s Smartest Marketing Question

Surprise! Nobody wants what you say you’re selling. They want what you’re REALLY selling. Discover the difference, and why it’s great news for you.

Thanks for watching!

[robertr]

Nobody wants to buy a 1/4 inch drill bit. They REALLY want the 1/4 inch hole! Old sales wisdom. Great video btw.

[ClosedDisclosed]

I totally agree! I realized lately that we also offer ourselves. Because at the end of the day, it's all people. We get paid by expressing who we are and other people pay for us because they enjoy us. I do astrological charts and sometimes I wonder why people choose me and want my service and I realized it's because they love how I express things and the great time I give them.

[serenachristine]

You look so gorgeous and never cease to amaze how you come up with actual zero-fluff content EVERY WEEK! Such a valuable vid. 

[aliciamarie]

Excellent advice. Learned the same philosophy when I was working in banking, there are so many banks with exactly the same product and services, what your customers "buy" is you and the service you give, the experience.

[JacquelineduPlessis]

Great episode Marie. And WOW - you are looking fab!

[anapascos]

Sharing this with my Marketing Group asap! AND itching to use this as inspiration for my next blog post on my website. It totally speaks to me because as a photographer, I cannot only sell photographs. THANK YOU SO MUCH! Such a great push to start off my week! :)

[teemlee]

As a builder of custom kitchen cabinets, man o mam, can i relate!!! Discretionary purchases are totaly from emotion. Thanks for telling me what i've been doing for years, though, didn't know it! 
BTW love the outfit~~~

[transcendcapitalism]

I'm really selling a sense of abundance, community, heartfelt giving and receiving, true support for people in their most difficult moments.

[danielalgumacoisa]

This is the first video I saw and I'm already in love with it. It helped me a lot to look over the product as an item and start looking at it with my heart, and see it with other eyes, feeling the experience costumers feel when they buy...

It was great, thank you!!!

[CP-gqfw]

I don't like eating out, but there are times when you simply can't avoid it. My husband reminds me when we choose to eat fast food, we are paying for convenience and necessity. I still try to make the best choices possible, but I think that often its convenience that drive-thrus are marketing.

[morningglory]

Thanks for the insight…it makes me think of what I am really buying for myself when I purchase something. This brought me CLARITY!

[NicsNutrition]

Love this .. You are such an inspiration!! Nic from nicsnutrition (UK dietitian!) x

[judithgregoire]

That's a nice tip! Thanks gorgeous Marie 🙏🏾❤️

[oldchannel-xy]

This is excellent. I am selling self sufficiency, providing confidence and empowerment. This is effect an emotional experience of freedom. Still working on marketing that.lol

[ruthvidal]

I love ya!  LOl.  You are so smart, intelligent, sophisticated and yet down to earth and funny.  I will be listening to you everyday! (Just started yesterday....discovered your from Oprah).

[Slottsdamen]

Thanks for the advice. It gave me new energy to dare to be more personal in my meeting with the client.

[jasminew]

I subscribed to your channel not so long ago. Love your videos and your vibrant energy. ^^

[amandaarana]

Great content, Marie! And you look especially beautiful here; brimming with light! Much love to you sista.... muah!

[lovemyvoiceusa]

Watched for the second time and purely love this share M. Ty 💕

[victoriatindal]

This was amazing advice and so insightful! Especially working in the marketing field and as a Bobbi Brown Makeup Artist.