Pre-Roll Ad: United Way “Education”

How can you explain United Way’s impact in just 15 seconds? Balcom created simple yet thought-provoking videos with surprise endings; this one illustrates their Education initiative. All the spots played as mini-commercials before online videos, and linked to a landing page with videos featuring real United Way clients.

About Balcom Agency:
Balcom Agency is a talented team of matchmakers in the business of making people fall in love with our brands. The agency uses powerful insight, creativity and technology to push for greatness in every project. Whether it’s branding & advertising, web development & digital marketing, film & video production, media planning & buying, PR & social media, consulting & training, or all of the above, Balcom makes sure it all works together. Founded in 1993 and located in Fort Worth, Texas, Balcom makes all this happen for clients in healthcare, pharmaceuticals, fashion, food, retail and beyond, including Dairy MAX, Mrs Baird’s Bread, the Neeley School of Business at TCU, USMD Health System, Cavender’s and PCCA.