Programmatic Advertising Explained in Under 4 Minutes | WebFX

Want a quick and easy-to-understand explanation of programmatic advertising? This is the right video for you.

Join Trevin as he gives a basic overview of how programmatic advertising works and reasons why it's beneficial to any business looking to advertise online.

In this video:
00:00:00 // Introduction to programmatic advertising
00:00:08 // Why use digital advertising?
00:00:41 // How programmatic advertising works
00:01:26 // Example of how programmatic advertising works
00:02:06 // Advantages of programmatic advertising
00:02:13 // Access to dozens of ad networks
00:02:41 // Highly targeted ad campaigns
00:02:57 // Programmatic campaigns across devices

Programmatic advertising automates the digital ad buying process, giving you more time to worry about other aspects of your business.

With real-time bidding, your ads get served based on your budget and your ad's relevance. You're paying to target the right audience and not overspending on your advertising budget.

There are some great benefits to programmatic advertising you'll hear about in this video!

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#programmaticadvertising #digitaladvertising #WebFX

[BlackGhostBnD]

This is a very useful explanation - thank you. Wished I came across it in the first YouTube result, would have saved me time.

[francescohernandez]

Great introduction to programmatic with Good examples!

[helenagould]

Incredible explanation! Succinct and informative. Thank you!

[Bikers_Life_]

Keep up the good work bro!
Had a great understanding of the concept!

[KiranVarri]

Ty that's a fantastic compact introduction🙏💫💫💫💫

[horaceferguson]

Thank you very much! And where can I more accurately find the answer to this question?

[JonnyRoss]

Thanks for the helpful information.

What are the industry standard softwares to get started and their costs?

[DrawingTheDefense]

If you are already running a Google Ads account, if you do programmatic advertising at the same time, do you run the risk of double serving and getting a site suspension on Google? Or am I misunderstanding?

[josephjesse]

I will like to join your mentorship class for digital marketing if you have...

Thank you 😊

[AyemeniMan]

Why if someone wants to launch his own ad platform ?? Is there any company that would sell him an open source platform?

[chadmichael]

This seems like normal advertising on digital platforms - but the difference is that you can take advantage of multiple ad networks in one place. Target audiences, timings, geolocation - all seem to be native to every ad platform, right? So the difference is essentially being able to use multiple ad networks at once?

Chad