Programmatic Advertising Explained

Are you sleeping on 47% of all digital advertising opportunities? You might be, and that's if you're ignoring programmatic advertising.

0:00 - Intro
0:16 - Programmatic Inventory Types
1:26 - Search, Social, and Other Ad Channels

Programmatic is a loaded baked potato of a word. It's got everything, and because it's so complicated, a lot of people don't use it in their media buying or even think about the ways to leverage it for their business. Programmatic is the way to deliver advertising on your favorite news and sports and blog sites and apps -- i.e., all the websites that are ad supported. In addition to being this open web inventory, programmatic also includes connected television (CTV), digital audio, and digital out of home (DOOH). All of these ads are delivered by a robust ecosystem of providers that allows the advertiser to reach people in all these different channels. Programmatic is such a powerful martech and must not be overlooked when you formulate your digital advertising strategy.