What Are Programmatic Ads and DSP?

What are Programmatic and DSP? In this video, John Lincoln, a digital marketing expert, will explain the two and showcase how they can fit into your overall digital marketing strategy.

First of all, DSP stands for Demand-Side Platform. These DSPs are a type of software that advertisers use to automate the process of buying ad inventory from publishers.

Programmatic advertising is a way to do advertising using a program. These ads are run through a DSP (think Taboola Outbrain, Steelhouse, MNTN, Amazon), are automated, and are often upper funnel.

Ignite Visibility is a premier Internet marketing company based in San Diego, CA.


#digitalmarketing #internetmarketing #DSP #DemandSidePlatform #programmaticads

[sivamokkala]

Please make a full video on how to create programmatic ads?

[ananyapalit]

Can we run programmatic ads on Instagram and Facebook as well? I mean is social media also a kind of publisher?