Sanctions worked? Russian shopping malls after one year of sanctions (2023)

Life in Russian malls have drastically changed after the West imposed sanctions and western brands decided to pull out of the Russian market. I visited two shopping centers in Moscow to see how Russia’s retail and consumer industry are trying to bounce back from the biggest blow in their history. And how certain Western brands are helping them by quietly sneaking back into the market...

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[MikefromRussia]

Если вы запрещаете нам смотреть свои фильмы, это еще не значит, что мы их не увидим. Мы их обязательно посмотрим, просто вы не получите за это деньги 😄

[diasaidlv]

"Despite the fact that some of my relatives and friends here in Latvia said that Russia would completely lose all famous brands, I always told them that it's just business and these brands wouldn't leave such a lucrative market like Russia. And I was right. :) Business is not about emotions, it is about cold calculation"

[e]

На самом деле жаль, что эти бренды вернулись, хотелось бы чтобы они получили максимальный убыток за уход из России. И чтобы обратно их не пускали.

[lordbendtner]

What's hilarious is that I have lived in the West most of my life and only ever used Chinese and off brands. No point in overpaying for "American" brands that are handmade by Bangladeshi children.

[solxfae]

the only reason these brands pulled out of Russia is to please a larger audience (the west) otherwise they may be boycotted... but yet they will sneakily continue to stock the shelves in Russia as you show. It really is all about the money to them.

[iieSitiZen]

There is one thing that ease everything in Russia: contractors who made things like furniture for IKEA now start to sell same furniture but under different naming.

[jackuzi]

The woman mentioned "parallel imports", which is the technical term: go to a foreign country (Turkey, Hong Kong, etc.), create a local company, order containers of brand-name clothing. When the container arrives, load it onto another ship headed for Russia. So for extra shipping costs, all the same goods are sold.

[patriciadunmore]

In Australian cities there are thousands of shuttered stores, street after street of empty stores and we are not under sanctions.

[НадеждаФранц-ок]

Как не странно не страдаем без этих магазинов, мебель из Беларуси в разы лучше икеевской, одежду прекрасно отшивают в Питере, Москве, Челябинске.

[AntoKyuuketsuki]

I love how Russia stays on its feet and doesn't fall to the western boycott, Russia is one of the worlds most innovative countries.

[васяпупкин-цьч]

It was strange to expect a different result. And I think even without these mimicking big companies it is difficult to scare people who lived in the late USSR and the nineties with empty shelves. Now at least the probability of "not fitting into the market" is much lower, besides Chubais went abroad.

[pssmaker]

Я никогда не слышал, чтобы человек так безупречно чисто разговаривал как на русском, так и на английском языке. А репортажи - огонь!

[NG-yyyq]

I have not visited shopping malls for several years, as I use online platforms like many of my friends in Russia.

[mydogeatspuke]

I live in England and our city is full of closed and boarded up shops just like in the beginning of this video. I guess we must have been sanctioned too..

[sinenomine]

It would be interesting to obtain a list of the companies that supposedly "left Russia" but whose goods are still sold there and publish that list here in the US & Europe. That would make a nice expose' article for American television.

[revolucia_tm]

Такие бренды как Zara, H&M и подобные, всегда являлись заурядным масс-маркетом. На замену некоторым, пришли бренды с похожим ассортиментом и на такой же кошелёк. Если рассматривать такие бренды как Massimo Dutti, Tommy Hilfiger и/или более премиальные бренды, то люди продолжают их покупать в других странах, ничего сложного) А что касается бренда китайского производства, то все бренды отшиваются в Китае (в лучшем случае) либо в странах с более дешевой рабочей силой, поэтому забавно наблюдать реакцию на магазин китайской одежды)
Лично я скучаю по IKEA и определенной модели кроссовок Adidas, но и тут я нашла решение, в общем - если сильно захочется, то решение найти можно всегда и никакие санкции этого не изменят.

[ivalest]

Мне нравится то, как выглядит кириллическое написание бренда Локситан) Было бы здорово, если все иностранные бренды русифицировались подобным образом

[omnitraveller]

There will always be ways around sanctions and things will normalize. But you did not mention one big aspect for these malls. I can guarantee you that these new stores don't pay anywhere near the same rent as the old ones. When half the mall is empty, you can negotiate the rent very nicely.

[tanyan]

почему -то автор в своем видео ничего не сказал, что пустые помещения в ТЦ активно занимают русские бренды, в т ч российские дизайнеры…Lime, Gloria Jeans, Zarina, BeFree, Love Republic и т.д.? помимо кино, есть еще много развлечений (например, такие детские центры, как Zamania, или квесты, как Клаустрафобия)…по моему мнению, дало не полную картинку того, как выживают сейчас ТЦ

[factsmore]

Living in Russia, in Moscow, I see and feel no difference before and after the sanctions. They didn’t make my life worse, I’m just fine like everyone I know here. So it’s only the companies who left and they lost a lot of money