Why You Should STOP Making Streetwear Brands IMMEDIATELY | class.

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Reggie breaks down why new streetwear brands are pretty terrible and what the need to do to make better versions of themselves.
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[thepassionofthegoose]

I feel streetwear is at its best when it piggybacks on another element of street/urban culture (punk, hiphop, skate, motorsports, basketball etc) rather than when a brand just exists to exist.

[AlexMartinsBrazil]

streetwear isn't dead, what is dead is the creativity, u don't need to create something new, u just need to make a trend, do marketing that allows your product to bee seen

[tillnetthofel]

The european market is currently flooded with so-called 'sustainable' and '100% organic' brands. None of them has a real identity besides that 'cool scandinavian look' which is basically the epitome of being boring (u'd actually just be buying basics). So yeah, I can relate to the topic. And either all of these brands fail miserably, or u folks r gonna be able to identity a european even better due to plain & ugly knitwear and cheap boots (all vegan of course!!).

[SpectacularLeigh]

I feel like the oversaturation would only really be felt from a fashion insider perspective.
On the street in Japan I'm constantly people seeing people wearing from new brands with different aesthetics and personalities. As long as the market supports it I enjoy seeing so many brands pop up and appealing to different niches.

[zerohours.]

Most of culture exists online now whereas in the past we had Skateboarding, Punk, Raving, Hip Hop underground subcultures where people went out and actually did stuff. And so fashion was very much attached to these experiences. But now everything is so rehashed and diluted that it feels like there is no unique culture out there.

[GabrielTvrs]

my man said some thing that NEEDED to be said, both to me and to others, thanks!

[crisco]

Absolutely agree and appreciate this video. Thought it was crazy for my brand to be more conceptual but this validates that starting with my why and purpose was the right way.

[orlog]

Yeah I’m kinda tired of it. So lazy and uninspired, outplayed, unauthentic. The list goes on.

[Devananta-Rafiq]

This kind of perspective is priceless.

[RAZASHARP]

GREAT VIDEO!! PEOPLE WHO SAY STREETWEAR AREN'T TRYING TO BUILD A BRAND! THEY'RE JUST BUYING BLANKS!! LOL

[basivic]

It seems like the only people "gatekeeping" or care about the cultural aspect of clothing are either terminally online or suburban kids with rich parents. The only place I hear about the culture and message behind clothing is in online forums like Twitter and Reddit. No-one outside could care less.

[JawnNawva]

I also hate the term “Streetwear” but there’s this 2nd life it’s taken on that makes me like the word just not in THAT way, ya know? Idk how to explain it but I like saying street fashion better than just “menswear” or “fashion”.

[ceciliaangela]

Thanks for posting and take account of our suggestions in general !!! Great informations always !!! Greetings from Romania

[xmoedx]

Im tryna start clothing brand. its streetwear high fashion about the trip back home. the story is about building home where you thrive, where you’re at your best not just where your born. cuz no place feels like home now adays. and the designs are like luxury streetwear like bape bbcicecream but with a middle eastern traditional twist. What yall think yes no any feedback

[Dppel_nger]

Great advice homie, I agree.
Bathing ape is only a fashion statement if you have the "Piece " . Hear me out, she gunna waste your time if you not taller and avalanche. Imma just stay home and put all my money into the car I drive, that's the move for me while I'm getting the certification for a better job.

[-ryn-]

What streetwear brands would you say are authentic in what they represent?

[Fausto_moh]

Every street wear brand I see promoted by a YouTuber *heavy weight hoodies and sweats in grey, dark grey, ivory and green selling for $100+*

[waynewisecarver]

Me2. I like it to be slightly baggy, unbranded, drab, comfortable. If it looks better on the street than in a coffee shop or restaurant, then I call it 'new feudalism'

[Luke-vgtg]

did not expect you to bless me with Devon Ross at 5:16

[omarmiller]

I'm using your videos to avoid doing this exact thing