The Ultimate Video Content Strategy

Looking for a proven video content strategy that you can implement TODAY? You just found it!

In this video, I've got less than 8 minutes to run you through my entire video content strategy, front to back. This same strategy has helped my clients and I generate millions of dollars in revenue, build world class brands, land paid speaking gigs, and transform our social media presence into revenue generating channels.

Here we go!

🎯 Step 1: Define Your Purpose and Goals
Contrary to popular belief, the goal of your video content is NOT to bring "Awareness" to your company. It's not to "Schedule more calls". It goes so much deeper than that. If you're not sure what I'm talking about right now then I would say watching this video is not an option…it's a MUST

🎯 Step 2: Dive into Audience/Customer Insights
When you hear this chances are you'll nod your head and say, "Yeah I know Alex, I need to know my customer." You'd agree this makes sense. But yet you're not talking to customers about WHY they buy from you. HOW they buy. You're not talking to prospects and getting curious around what their buyer journey was like by time they got to you. This is not fancy marketing lingo that sounds good, this can make or break a video content strategy!

🎯 Step 3: Establish Pillar Content and Channels
Simply put: What are you going to talk about and where will you talk about it. And if you want to become a top brand in your industry, pillar content is your secret weapon. Align it with your expertise and what your audience needs. Once you got that down, you've gotta make sure you're building on the RIGHT channels, both on and off social media. Owned and rented land.

🎯 Step 4: Align Your Home Bases
Now, it's time to guide your audience to action. Your home bases (website, social media profiles, content channels) need to be optimized for conversion. Show, don't tell! Share social proof, testimonials, and clear messaging that encourages them to engage, inquire, and ultimately, choose you.

🎯 Step 5: Create a Seamless Content Process, System, and Workflow
Consistency is king, and a solid content process is how you do it. We're pulling back the curtain on what goes on behind the scenes to ensure your content production and distribution is streamlined and efficient. Having a process where raw video comes in one side, and ready to posted video content comes out the other side (With as little involvement from you as possible), that's the game! :)

📺 Watch our bonus videos here:

Hope you enjoy, and don't forget to follow me on the other platforms for daily content!

#VideoContentStrategy #videomarketing #videomarketingstrategy #contentstrategy #videomarketingtips

[michael_viteritti]

Great video (the storytelling is great :D) and also very valuable content. Thank you 😎🙌

[AlexRechevskiy]

Dude. Your storytelling and video creation skills are fire. Prepare to blow up on YT.

[AndyBlackJnr]

Came over from LinkedIn and subscribed. Will watch this on the TV this evening. Thanks for all you do Alex.

[pavelchibizov]

Hey! You mentioned an "Edutainment" in your speech several times, but in this video are actually putting it to practice (combining your value proposition with Mission Impossible entertainment). GREAT JOB!

[TheMagicSauce]

Nice one. I can see the storytelling and editing energy that went into this.

[wailmannad]

I'm starting over and this video is a great way to step up to the next level. Thanks man

[thepowerfulyoucoach.caitlin]

THANK YOU! you are helping me so much! what a legend

[dionysis]

What is a good video editing app I can use that’s simple and not expensive to start out with? Is it possible to do with a phone?

[Wambui-dg]

I note you don't use sub titles which everyone recommends

[jumabannister]

My question is where did you get all that wire? 😂 Great stuff man.

[dariocavallaro-nomm]

It's a great video, but unlike all your other videos, there is too much entertainment that doesn't allow me to focus on the content. It's just feedback. All your videos are amazing!

[socialnesters]

The music and the entertainment elements are very distractive.