B2B marketing has changed in 2023

There was a time when B2B marketing could get away with being, well, a little dry. When brochures, trade shows and newsletters did the job. But times have changed, and buyers prefer a bit more distance.

In 2023, things are a lot more complicated. Buyers hate spray and pray marketing, and feeling under pressure. They want to be educated and entertained. Above all, they want to feel like they matter as individuals.

So, show people how much you value them, and don’t be scared to have some fun. Because THAT is how you get people’s attention and you’ll be amazed at what happens when you do.

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