Facebook Ads For Beginners (2025 Complete Guide)

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Hey! If you’re new to the channel, my name is Nick Theriot

I’ve been running Facebook ads since 2015 and have done over $50m in revenue for our clients. We work with a variety of brands but the majority or e-commerce!

In today's video...

#Facebookads #facebookadvertising #facebookmarketing

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-Nick Theriot

[irisgsantoscounseling]

Thank you so much. I have been struggling with FaceBook ads and spent so much money on trying to do this and you made it so easy to follow you and I just created an ad that I am so proud of.. not sure the outcome yet but I know that it is already great. Thank you

[LXNDRU]

2:32 It absolutely genius how you’re clearly talking about money that we should accept to ‘lose’ in these campaigns.

[facebookadhustle]

Great video, thanks for sharing! Honestly, not many people break things down this clearly when it comes to running ads from scratch. There are a lot of surface-level guides out there, but this one is really detailed and easy to follow. It's super helpful for anyone just starting out! Appreciate the awesome content!

[lonnybengtson]

This video is a game changer! Finally, a clear explanation of Facebook Ads that even a complete beginner like me can understand. Thanks for sharing your expertise!

[gridhop]

This was pure gold, thank you! Love how you broke it down into a granular case study so I was able to finally grasp the concepts and how all of this theoretical marketing knowledge and acronyms I've been studying are applied to real world applications. A+!

[JillBlake-sn]

Thank you so much for this video. Very instructive.

[kirstenschroeder]

Literally the best content. So much value!

[aibuddy]

Bro for tools like Triple Whale or Hyros, do clients need to have their own subscription for it OR you as an agency can get an account and use for it various clients?

[thinhthang]

The principle of machine learning is NOT to read content and then reach people related to that content.

The principle of machine learning is trial and error to find the optimal path for the result it wants to achieve. So if you choose a niche that is too small, FB will need more time, right?

[EdnaParker-rl]

Thank you so much for this video. It was very instructive.

[KaylaSoto-fl]

Thank you so much for this video. Very interesting.

[arslanar]

how has your experience been in the Apparel niche with clients?

[Ateeq-yf]

I just noticed the TS on the back wall looks great 😅😅

[Camis]

Right here / right there count (in case you want to do a drinking game):

Right here: 17

Right there: 14

[Marketingfastlanes]

Nick Can using a VPN if there is a temporary ban on social media in my country to access my own or a client's Ad Account result in the Ad account getting disabled because of sudden location inconsistency?

[vatikabardak]

Hey Nick, so how many adsets you are usually keeping on at the same time? Is it 1 best performing adset and 2-3 testing adsets?

[tomalston]

Hey Nick, I have a fresh ad account that has been running for about 2.5 weeks. I currently have Adv + Audience and have been getting 1-1.5 sales per say (on average). Should I change it to original audience like you covered in this video or should I leave it until I build more data for the pixel?

I also was wondering if you believe 1 product per campaign is ideal or if I should group products into 1 bigger campaign with multiple adsets (if they are the same type of product)?

Last quick question. Unfortunately as I only just started, a few of the ads that are showing good results are based around Black Friday, is the best way to continue just to turn these off and test new creatives?

[MicheleRowe-pu]

Thank you so much for this video. Very interesting.

[shareentucker]

This doesn't seem like it's for beginners

[sincara_]

Hey Nick, great video!

Quick question: when you have ad sets that aren’t performing well, do you cut them after 24 hours, 3 days, or 7 days, like you mentioned in the video?

Thanks for the help!