NEW Learning Phase is Great News for Facebook Ads!

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

[vivacious]

Meta is getting smarter! Thanks for the update! Also a small script error - down the funnel- first add to cart and then initiate checkout

[HozaifaRadwan]

the best thing to do is hiding delivery column from the metrics to not see learning phase ever 😁😁

[ValentinRosas-pzju]

KEEP THIS CONTENT COMING, I LOVE THE NEWS AND NEW FEATURES AND CHANGE UPDATES!

[CharlesHarrison-wype]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[mihaellaa.]

Thank you so much for this update! Literally a gift sent from above!

[dextertittil]

What are your thoughts on adding new ads into the adset regularly? Like daily, vs weekly vs monthly instead of editing the adset directly?

[rehanahmad]

I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.

[OzgulEzgin]

Thank you for this.. I was really struggling with this learning phase..

[brendonbonacci]

I just increased my budget by 5% and threw all my adsets into learning today. That’s never happened in our account

[DHealey]

I've never seen my ads go into a learning phase, they always just say active...

[SimpleLifeTreasures]

My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.

[mkingscott]

Thank you for the update.... So, with a small budget, I could target Add To Cart instead of Purchase, get 10 in three days to get out of learning, wait a day - oh, if I change the target to Purchase, it'll go back into learning. Dang.

[simon_olapade]

Thank you so much for this Update☺️ 11:57

[tetramode]

Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?

[asadsherazi]

Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.

[paarthsingh]

Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money, so just add the ads and let it get out of learning phase and then only change may be after a week, one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week.
Also the new ai automatically retargets your website visitor, with other ads, bcz ai is very smart it knows money is in retargetting, so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.

[euhyjmr]

I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering.

Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.

[arshin]

Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.

[LongmenSolution]

Hey ben, what performance goal should i set if my funnel goes like this;

Ad > landing page > WhatsApp (where i eventually make my pitch)?

Context: how can it be tracked with my pixel, since i don't have an opt-in or form?

[digitalmarketerken]

What about an engagement campaign? Always following from Kenya! Great info.