Creating EVERY Amazon Promotion in Seller Central | Coupons, Deals, Discounts Tutorial (2023)

If you’re new to Amazon FBA, you’ll need help navigating your way around Seller Central so that you don’t make any major mistakes. That’s why we created this 6-step beginner tutorial series walking you through how to get started selling on Amazon in 2023.

In this video, we’ll show you how to create coupon codes, lightning deals, prime exclusive discounts, and promotions inside your Amazon Seller Central account, and how to avoid the common mistakes most beginners make. Remember to subscribe to the channel and bookmark this video so you can always come back and jump right into the section you need with the timestamps below:

0:00 How to Create Discounts on Amazon Seller Central
0:20 How to Create Coupons on Amazon Seller Central
2:30 How to Create Lightning Deals on Amazon Seller Central
5:06 How to Create Prime Exclusive Discounts on Amazon Seller Central
6:37 How to Create Promotions on Amazon Seller Central
10:03 NEXT STEP: Analyze Your Amazon Business Reports

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[adrianacv]

Amazing video, thanks for creating it. So much important information. Thank you again!

[sdwivedi]

Hello - Thanks for letting us know about the fees that Amazon charges $0.60 per coupon but what fees should Sellers pay to run Promotions and are there certain terms/conditions that we need to know about (limited to brand registry sellers?)

[sherinagodiwala]

Thanks for making this video, i wanted to know that can we make promotions or coupons only if we are in buy box or we can do that without that as well. Thanks again.

[lungfei]

Thanks for the value 🔥🙏
Am I also able to create actual coupon codes, so that I can only share the code with the people I want?

[dontaewoods]

I have another question if my expiration date is over before my budget is up. Do they still take the budget? Or do they only take out of the sales I do?

[Submersed]

Charging for a coupon doesn’t really make sense to me. What is Amazon providing that makes them take money for that?

[chummies_mx]

Hi,
I would like to create a discount code for only the people I want to give it to. Is there a way of doing this? I saw some comments below but I am afraid I do not really understand! Thanks!

[lexay]

Question do i have to be a private label seller to be able to make a coupon or promotional code ? or can i create one while listed under another sellers product ?

[wpzvxbx]

Thank you for the great video. Is there any way to create a discount page that I can only see if I access it with the link I provided?

[leylahanley]

thanks for the video! So I created a percentage off promotion and I want to give it to my email list but what is the code to give them? There's a 'promotion ID' but I don't think that's the actual promo code that will work at checkout?

[echoshealingstones]

Hello! Great video, very informative. Thanks a lot! Do you have any video on multi-product buy discount i.e(one prodcut with different variations), I want to offer % discount if customer order 2 and more variation items of the product.

[shahidmaqbool]

informative video and thanks for creating it

[c.yjolley]

Am I able to create these promotions like free shipping without a Amazon professional account? I am currently using an individual account and only have the option to discount items, I can’t seem to be able to offer free shipping on them. Thanks!

[LilLu]

Hello! Great video! Thanks for sharing this... I have one question, when trying to set up the % off promotion, on the purchased items it only shows ENTIRE CATALOGUE and doesn' t give me the choice to select the product, is it because I only have 1 product on my listings? Thanks

[RajYadav-bilc]

When creating coupon do we have to pay $150 fees before or after making each sale ?

[kawsarXalam]

Hello! Nice video, Thanks for that. Do you have any video/article on multi-product buy discount i.e, I am selling product X and I want to offer 10% discount if customer order 2 pcs of the product and so on.

[LukeStephenson]

I want to make a "percentage off" promotion where I offer just one customer a 40% discount code for use on JUST 1 UNIT of one particular asin.

The trouble is that all of the "money-off" promotions apply to the customer's TOTAL BASKET, rather than just 1 unit of a specific item....So if they were to add 1000 units of that asin into their basket, the 40% off would apply to all 100 units in their basket.

I know I can set the max order quantity to "1" in the "edit listing" tab, but I don't want to do that because some customers like to order larger quantities at full price and I dont want to restrict that from happening.

Do you know of any other ways to achieve this?

[subbulakshmis]

First we need to order things from supplier, once it's reached to the amazon warehouse and then we need to list our products in our seller account. Is that right?

[juliemller]

Is it possible to give a code to a specific influencer and track how much they sell?

[stephenrose]

How much does Amazon charge for promotions? I'm running one and I can't tell how much they're charging me on each sale.