Slogans vs Taglines

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Slogans and taglines are not the same.

Slogans are used to communicate a marketing campaign message. Taglines are used to communicate a brand message.

Here's why they're confused.

Successful slogans often get promoted to brand tag.

- Nike's 1987 campaign slogan, Just do it later became the brands tagline.
- Avis is 1967 campaign slogan, We try harder later became the tagline
- Apple's 1997 campaign slogan, Think different later became the brand tagline

When creating marketing campaigns use slogans, when creating brands use taglines

Follow for more branding tips.

#shorts #brandstrategy #brandtagline #brandslogan

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