Tagline or Slogan [Which Brand Strategy Tool To Use]

In this video, we’re gonna dissect the two and put them side by side so you won’t need to ask any questions again. It’s important to know when you’re building a brand, which tools to use and when.

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So, you’re building a brand and its time to come up with that tagline or slogan or catchphrase or motto that people will remember.

But which do I need to help my brand grow?

That’s your slogan, right?

Or is it your tagline?

Is there a difference?

Are they one and the same?

Or are they strategic tools for specific scenarios?

In this article, we’re gonna dissect the two and put them side by side so you won’t need to ask any of the above questions again.

In the world of branding and marketing, there’s no shortage of elements that cross over to the point that it can often be difficult to distinguish between them.

It’s important to know when you’re building a brand, which tools to use and when.

The tagline is a critical tool for establishing an initial position in the market by associating the brand with the difference and value they offer.

The slogan is a useful and flexible tool for testing different approaches and can sometimes open the door to a broader idea based positioning.

Are you building a brand using either of these tools?

We’re you already using them correctly or will you change your approach going forward?

What is your biggest takeaway here?

Let me know in the comments Right Now!

0:00 Tagline or Slogan [Which Brand Strategy Tool To Use]
1:07 The Definition Of A Tagline
1:39 The Definition Of A Slogan
2:02 The Job Of A Slogan
2:26 The Fundamental Difference
2:57 Another Key Difference
3:32 Slogan Examples Promoted To Taglines

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[sharencook-io]

thankyou, i am actually just trying to launch my new business so any help like this is greatly appreciated

[aarongriffin]

Great video I liked how thoroughly you expained that, that I had to pause and take thorough notes. And thumbs up and subscribe.👍

[innocentkisiitu]

Very Good and Precise Explanation. Thank You

[HealthyBodyMagcom]

Good Info. A lot I mean... a lot of websites confuses those terms as the same. And of course they have different goals.

Your definition is great and amazing. Congrats!!!

[martapitadelgado]

Hi!! I, m working on my own tagline, can you talk a bit more about tagline? the process that you works for create a tagline is different to create a slogan? do you begin write words and unite them? thanks for the video!! because I didn, t know which was the difference

[ceelo]

Thank you Steven. I'm really enjoying the educating I'm getting from you. I just watched you on Udemy a couple weeks ago and am developing Brand identity. The archetypes lesson really helped. Loved the brand name video too.
Just made my "exhaustive list" and plan to test it with friends.
Do you do short consults?
I'm not learning brand building to build brands for people but to make my own biz as successful as possible. (Obviously!!)
I looked on your website. I appreciate your reply and time!!

[Kai_Gee]

Hey I'm running my fast food cloud kitchen but my vision is to build my brand n I'm learning How can I build thanks for these amazing videos I'm from Asia Pakistan

[catherineflores_ch]

Hey stephen, what is a claim? Is that interchangeable with a slogan?

[JanineMKartist]

As an artist I’m just working through the challenge of a creating a tag line and slogan that will result in me selling my art for the first time . I’m thinking of putting two or three tag line options to a vote on Instagram.

[wayfinderMatt]

Anyway examples in 2021 of a brand having both a slogan and a tagline?