How To Write A Memorable Tagline, Slogan or Online Course Name

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My Copywriting Process For Catchy Taglines, Slogans & Brand Names

Being able to come up with a creative, catchy, and original tagline, slogan, or course name is the KEY to getting people to remember and recognize your brand…

But the thing about taglines, slogans, and course names is…

They’re actually really freakin’ hard to come up with!

I mean sure - we all know the timeless slogans for brands like Nike, Apple, L’oreal, and Wheaties…

But those companies had large teams of creatives, advertisers, and writers working for them.

So the question is - how can YOU come up with a brilliant tagline, slogan, or course name without this massive team of creative geniuses?

In this video, I’m going to walk you through my personal creative process for coming up with memorable brand names, course names, taglines and slogans…

So you can leave a lasting impression in the minds of fans everywhere.

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#HowToWriteSlogans #CopywritingTutorial #CopywritingTips
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*Believe in yourself. You are braver than you think and more talented than you know, and capable of more than you can imagine. Keep putting in the work...*

AhmetKaan
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Such a great video! Cathing the eyeballs on a headline is so big

DemetriPanici
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'Just Do It' - 'Think Different ' - and 'Because I'm Worth It' are the first three. I have to admit, the Wheaties slogan has me stumped!

robintaylor
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You're wicked slick, Alex. Advertising your offerings while incorporating them into an integrated piece of content is brilliant, I see what you did. 🔥

alexmathewmendoza
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When i first heard about the own the inbox challenge, my first thought was "Woah!! What a name!!" I kept wondering how you came up with such a killer title and here you are with another tutorial ❤you are the best, Alex!!

madhumithak
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YOU TAKE ME BY STORM ALEX CATTONI , OUTSTANDING VIDEOS FOR US ALL, Just loved this one

wallacebankley
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That notebook proves that the final product we all see on the screen is the result of all the scribbling, mess and clutter spread on paper and the desk.

bilalrafique
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I love this by M&M. It melts in your mouth, not in your hands.

malikfaran
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2:48 _In Portuguese ''Posse'' means Own. Take the value, object, thing, opinion, thought for yourself. Like, get that, grab for your own!_

elrafas
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Thanks for adding immense value, Alex. Best wishes and keep going. ❤️

ishitamondal
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Video after video Alex's high-quality videos keeps me going ❤️💯

kushagraoberoi
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I only know "I'm loving it, " which made my husband's English as a Second Language teacher pretty damn angry because the teacher doesn't believe one needs to break the rules of grammar "that badly just to create a unique ad." My husband was confused about the rule they'd broken. Apparently you don't use the -ing ending where you talk about your feelings. You just say "I love it" and it already means it's ongoing.
At least until McDonald's ad, nobody said "I'm loving it."

Nike is "Just Do It."

I'm trying to think of one to talk people into buying breakaway cat collars. All I could think od was "captivating cat collars" that save lives. I'm practically king profiles & I need a picture of a curious cat. By which I mean almost any feline.

VickiBee
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this is not a rule but a very good tip... try to make it three words... one words NEEDs to be a noun, this is important because u can draw or use this for details. the other words basically can be whatever they just there to give the vibe and the meaning.. with this combination u mostly are able to do sketchy and easy slogans, taglines, even logos or typography is possible with this tip....

teabagNBG
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What's the music you used for the intro?

caseyriley
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thank u i have written my first slogan and the manger love it . thank u alex, omar diab egypt

omarsalam
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Hi is good grammar necessary for writing a copy

shashanks
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Speaking on "Owning the Inbox", I would like to share with you the thoughts that came to my mind.

"Own" originally meant earnings. So after a week worth of work, you would get your own, and instead of telling your boss "I want my check." you would say "I want my own."

Another sick word I would like for you to know about is "villain." A villain was a paying resident renting a living space in a village.

Al Pacino's role as Tony Montana in Scar Face is a prime example of the modern day misrepresentation of a "villain" being imprinted on the mind of the unsuspecting viewer subconsciously. "You better make way there's a bad guy coming through!"

This isn't about correction though. I'm just sharing my thoughts.

Nasi
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Teacher this is my slogan
Happy pure flavours bar. Do you vote??

PromRithy-jh
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Hai Alex, I am Sathyanathan from India, I want to clear my doubts with your help?
Currently I am a medical coder, and learning content writing.
1.What's your view on future of content writing?

sathyanathan
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OMG....you are looking so young and beautiful than before 😍🙈😍🙈😍🙈😍🙈🙈🙈🙈🤪

Official_W