5 Crucial Things Every Landing Page Should Have (With Examples)

There are 5 important elements that every high-converting landing page contains. That's what we're exploring in this video.

Landing pages are a bit different compared to your usual webpage in that it is hyper-focused on one goal: Getting the user to convert/take some sort of action (usually something like signing up or making a purchase).

Given their purpose, special attention needs to be given to five elements:
1. Value proposition
2. Call-to-action
3. Maintain attention
4. Visuals
5. Social proof

Avoid clutter and links that aren't conducive to the page's goal and focus on the above 5. That's how you create an effective landing page.

Timestamps:
00:00 Intro
00:30 What’s a landing page?
1:17 Value Proposition
1:36 Call-to-action
2:00 Maintain attention
2:18 Visuals
2:43 Social proof
3:20 Example 1: Shopify
4:56 Example 2: Webflow
5:56 Example 3: Netflix
7:00 Example 4: Hootsuite

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#webdesign #landingpage #landingpagedesign

Thanks for watching the video!

[jonathanquenard]

Love it, thank you!

1. Very very clear and powerful value prop
2. Very very strong call-to-action (at the top and bottom minimum)
3. Keep people very very focused (minimum navigation)
4. Visuals - explain what they’re signing up for and invoke emotion
5. Social proof - show examples of other people using/buying/loving it (logos, numbers, testimonials)

[wellnessleads]

Never considered getting rid of the navigation on my landing page projects, that’s such a good idea that I may have to implement with some of my clients. Appreciate it 👍👍

[mogadaphy]

Imagining that you said one thing that is very important is that you need to click the like button before I even remembered to click on like. That was a good reminder

[Zebiven]

Thanks so much for this! Just starting to get my site situated :) <3

[samuelporemon]

Thank you so so so much, this is so useful.
I have to complete an assignment (Make a landing page for a company) to get a job and you have made it so easy to understand.
Thank you once again..

[kylerjohnson]

Your videos are great and thought provoking, even for Senior-level software engineers. The video editing you do is professional-grade. Thanks for the content and for the level of effort videos of this quality require.

[trustnohes]

Thank you so much! Actual entrepreneur wanting to provide value and not chasing money, respect!

[valentinachokmah]

You just saved my life and business with this video. I will be making my first landing page today, and this is all i need. Thank you so much for making this video. You are amazing!

[zibilic]

Thanks, Ran! I always find your content useful. Keep up the good work!

[LadyVKreations]

Thank you so much for this clear explanation of exactly what a landing
page is and how it’s used. I am totally new at creating my own website and I really needed this. Thanks again

[CarletonM]

I needed to see this video. It helped me understand how I’m going to work with my current client. Thank you so much!

[tbtester]

In short - the landing page should be very very! :)

[johnix]

I actually never though of looking at other landing pages and use them as examples. Awesome tutorial, thanks man.

[domotique]

Great video, pls i have question the best way to host landing page, on website domain ? subdomain ? or different domain ? thanks

[tailedbijuu]

ty, i was just looking up a better explaination of what a landing page is, your vid explained it brilliantly, ty again.

[wei]

super great ! Don't listen to the ones who don't know respect and manner.

[NewDorkee]

Thank you so much this genuinely helps with my latest project and overall skill

[anthonycardle]

Instant subscribe! So many of these design channels are becoming very self indulgent with their content which is 'very very' (😂) frustrating. I wanted the facts and you gave me the facts! 👍

[chrismcmorrow]

Outstanding presentation. Very insightful. Great work. Thank you!

[perceptionsystems]

When editing your Vide in Post, Add a de-eser to the Audio to tame the sibilance in your recordings. Thanks for this great info. cheers.