Unused Idents - The Ident Review

Episode 5

This week on the Ident Review, we take a look at a selection of idents that were designed and completed, but ultimately never made it to air!
- BBC1/BBC2 (1990)
- ITV (1999)
- Channel 4 (1991)

CHECK OUT THE IDENT REVIEW PLAYLIST!

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[keijijohnson]

5:17 - The fact that this one ident ALONE continues to get me choked up, TEARING up and actually CRYING a bit at one point REALLY continues to show how much ITV totally screwed up by not using this Ident and the other Heart themed Idents shown after it.

Whoever decided to not go with these really should’ve been fired from making such a boneheaded decision!🤦🏾‍♂️

[awesomegamer]

this sort of video could only exist in britain, and i love us for it

[mseven]

The unused ITV idents were part of a group that were used. When Granada bought Anglia and Meridian and Carlton acquired HTV there was a clause to keep the names of those regions for a specific time so they had the ITV logo with the region for all regions as it would be strange for those 3 to keep their names but the rest didn't. An interesting fact is HTV had the Carlton ident but with the HTV logo instead.

[yannahgabi]

BBC: satisfying
Itv: love
Channel 4: power

[shinydavidhowell]

Besides the reworkings that have already been mentioned, one fascinating other bit of the "unused" ITV '99 set did make it to air. There was an unsponsored slide for the National Weather that featured this logo and the mini-heart attachment that was used in the draft but not actual idents... and when the Queen Mother died in 2002, THAT was what got used to lead into the weather where the usual sponsor intro would have ordinarily gone.

[panda-wkmv]

the last one, the "triangle" 4 always bugged me because it has three parts! if they had wanted to simplify, at least use four blocks for a chanel four ident!

[whatamalike]

I feel those BBC1 and 2 idents would've been perfect as temporary bridges between the 85/6 and the 91 idents. Kind of like 89-92 or maybe early 93.

That Channel 4 one though is dreadful, glad it was never used!

[Species]

The itv foundry one reminds me of the UK Gold one with the liquid gold being poured to form the gold brick. Still one of the best ones I remember.

[WRCSeb]

Guess my annual ident review addiction has started for 2024

[joannegray]

The ITV welder ident looked like he was crafting a fancy number 2. Maybe that's why that one wasn't used?

[ninkynonk]

This is awesome! I never knew about the unused ITV ones.

[TheGerkuman]

Many of the ITV ones were revised into the ones that were used.

[WolfieVII]

This was fascinating to watch! I've never seen any of these! Especially the BBC idents!

[anxiousenthusiast]

I actually really like the way the BBC2 ident animates into the Roman numerals, but as you say in your narration - probably a tad too staid for the 90s? Not surprised the BBC1 ident never made the grade.

[channel]

That unused Channel 4 logo did actually make it to air. Not as an ident for the channel, but as an ident for the Channel 4 News. It featured throughout 1991 and 1992, it's easy to find footage of it in use on YouTube videos. In 1993 it was modified to revert to the blocks logo. It seems that when Channel 4 pulled the plug on the rebrand, ITN were lumbered with a shiny new set of titles which no longer matched the intended look of the station's branding.

[nm-]

2:34 To be honest, this mixed with the 1991 ident would actually work!

[RedversCross]

Actually the ITV heart logos at the station, star gazers and the foundry were definitely used in Yorkshire.

[heene]

Some of these were used such as the railway platform and foundry.

[WRCSeb]

Here we go again I watched the lambie naird video (loved it) and now I’m back to watching ident reviews

[SprinterPlayz]

I like how you did the BBC1 clock which had a Ceefax background problem