Channel 4's unused 1991 ident w/American Football

All rights belong to Channel 4, I am posting this here for archival reasons.

It seems that the original version of this video was removed and later reuploaded, but missing the ending where the announcer announces the name of the next programme, American Football. I recreated it with audio from a compilation.

[omegaman]

I'm so glad C4 changed their minds and stuck with the original logo (but altering the fourscore theme in 1992)

[camijs]

I think it's supposed to resemble the "impossible triangle" illusion. That's why there are only three bars.

[darryllharden]

"This is Channel Four!...And now to the grid iron for The Clash Of The Giants!...American Football!".

[stewartlynch]

Just as well they dropped that "4" - there are only 3 blocks forming it.

[channel]

Some elements of this logo did appear on air. Channel 4 News carried a design based upon it for a couple of years, before they modified the titles to revert to the blocks. And some stings went ahead.

[northernplacecorporation]

0:05
"This is Channel Four, and now to the grid iron for the Clash of the Giants - American Football."

[hakimi_AH]

Oversimplification before it was cool.

[ShadowTVNetwork]

This “4” logo would be used for the Channel 4 News from 1990-1993

[micrafan]

Looks like it’s been designed out of plasticine 😭

[superlegendary]

I'm some-what imagining altering the past and this replacing the 1982 logo completely

[deanprananda]

Modern version of channel 4 however the 1982's logo still retained

[lillypatterson]

This looks like a 5 year old made this

[rlnarayanan]

this is good WHY DID CHANNEL 4 DROP THIS

[CringePoop]

i thought this was going to be about the band american football