Introducing Alpha 7 IV | Sony | α

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The Alpha 7 IV is a true hybrid model designed to achieve outstanding operability and reliability not only as a dedicated still camera but also as a dedicated movie camera.

1. Newly developed 33MP back-illuminated CMOS image sensor and BIONZ XR image processor for up to 8x processing speed
2. Up to 2.5x slow motion with 4K 60p movies, 10-bit 4:2:2 All-I XAVC S-I for smoother gradations
3. S-Cinetone, S-Log3 and ten Creative Look presets in-camera with wide 15+ stops dynamic range for movies
4. Fast Hybrid AF with improved speed, AI-based Real-time Eye AF (humans, animals, birds), and Real-time Tracking for both stills and movies
5. Optical 5-axis in-body image stabilisation for 5.5-step compensation and hand-held movie shooting with Active Mode
6. Continuous shooting at up to 10 fps with AF tracking, more than 800 compressed RAW+JPEG images, and wide 15-stop dynamic range for stills
7. Still/Movie/S&Q dial, new mode-specific menus, and customisable Rear dial R for quick access to hybrid capabilities
8. Vari-angle LCD monitor (3.0-type, touch-panel) for flexible positioning, gimbal-mounted and self-shooting
9. In-body wireless LAN (2.4GHz and 5GHz band) and fast SuperSpeed USB 10Gbps (USB 3.2 Gen 2)
10. Instant real-time live streaming via USB connection including high-resolution 4K video

#SonyAlpha #Alpha7 #Alpha7M4 #ILCE-7M4 #Sony #Alpha

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100 years from now, Sony will be making gigapixel bodies that can shoot at a million frames per second, and track a mosquitoes eyelash, but it'll still come with a recycled Gameboy Color lcd...

GG
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Mine is coming tomorrow ^^I will use it with two Sony prime lenses 20mm f1.8 and 35mm f1.8. I'm so happy!

Zehnstern
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this soundtracks with no human voice is like reminding me of a silent hill game score in the 2000's

eric_erock
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I just got this camera, and as a first time mirrorless full frame owner, I have to say that I don't need children anymore as this is my baby

Vertexnine
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Wow! I'm ready to buy my first ever Mirrorless Camera! I've been using a smartphone for years but now would be a great time to invest in a legit camera.

joseluisruiz
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Me with literally 80cents in my ban account wanting this

jjtruble
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Amazing I've been waiting for this so long

harshitmimrot
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Didn’t want to get the A7 iii because I wanted to use it for YouTube and needed the panel to see my shot… but now with rotating screen this might be the option to go 🔥

ivandavilafitness
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La verdad sobre el papel y siendo lo más honesto posible. Esta cámara me fascina, no me voy a quejar de un 4K 60p croppeado 1.5X... El hecho de poder grabar un 4K 30p re escalado desde un 7K asegura un nivel de detalle y sensibilidad sin precedentes (vamos que está superando a la A7SIII en low light según algunas pruebas)... Además todo lo referente a fotografía está brutal, lo único de lo que sí me quejaría es de tener una autonomía inferior a la A7III pero comparada con la de otras marcas en este segmento sigue siendo líder!

ProfJM_UNICA
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look pretty amazing! cannot wait to compare hopefully with the a 7 riv

marcusandwarrenstudios
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Everything looks good. Except the 4k60 crop. That's a deal breaker for me, the one thing that would blow the competition away on this camera level. Seems it's back to idea of getting A7siii or fx3 next.

allenspionvideography
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Tener un sensor tan bueno en poca luz y de tanta resolución es increíble por ese precio (Antes solamente en la A1 accedíamos a ello), me encanta cuando un nuevo modelo estrena sensor, era de los más fundamental y que personalmente yo esperaba más. Otros se fijan mucho y de manera ya muy molesta en aspectos de video. Olvidan que estas cámaras no son filmadoras profesionales y que existen modelos más específicos como la A7SIII

ProfJM_UNICA
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With the Sony new A7 IV, the old A7RIII model became meaningless. In addition to many improvements, they made an extraordinary body with advanced features. I have used A7II, A7RII and A7RIII in the past. When the A7 IV came out, I sold the A7RIII and immediately switched to the A7 IV. And I was amazed by the new body. A very fast body with much better Eye and face tracking. And lots of customizable things. A7 IV is awesome..

Candasul
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Please Sony be the first to place antitheft technology in the camera bodies and lenses! Sony POWER!💪🏻

mohammadel-mohammadi
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from A7ii to A7iii was a huge upgrade in 4 years, but near 4 years from a7iii to A7iv, nothing impressed me except higher res sensor and flipping screen. But I still prefer better LCD screen quality than flipping

nhanle
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Sony you are amazing. I’m definitely upgrading to RIV from my RIII.

Tjsampang
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My preorder is in. My only wish is that it would come out sooner. But, that's ok. It will be worth the wait. Thanks, Sony.

AllThingsFilm
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I like this new model. I will be getting one ASAP. Although, I would have easily passed on the "flip" rear view screen to have a few more megapixels. At least 1.44

crestonburks
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Disappointing that the 4K @ 60fps is only available in Super-35 mode & that the breathing compensation only works with compatible lenses.. Seems like the only advantage this has is more megapixels for photo, 10-bit 4:2:2 for video (which should be standard at this point) & the new focus system (which this video didn’t even show, I found out from another channel about it).

RyanAnthonyDigitalMedia
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4k60 crop. Are. U. Serious? Im cancelling my preorder right now. Its 2021, thats the dumbest move ever.

mnztamnk