FIRST LOOK: Sony Alpha 7 IV | Official announcement and event

Discover the newly announced hybrid camera Alpha 7 IV features, with exclusive footage and interviews from content creators Carmen Huter, Gustav Kiburg, Maciej Suwalowski, and Matteo Bruno.

Design and specification are subject to change without notice.

[TonetMusic]

Sony A7IV. 2500$. Everybody back to work! 😁

[thcaddict]

Yes SONY, after almost 10 years you have finally managed to catch up and even overtake ALL previously unattained features of PANASONIC!
Now I CAN finally switch from micro four thirds to full frame, to the Alpha 7 IV 😍

[AllThingsFilm]

I'm so excited. As a filmmaker, I am glad that I pre-ordered the A7iv as soon as it was announced. I cannot wait.

[Chamanexperience]

when did they say something about the crop?

[LiveInTheWilderness]

I will film the next series of magical videos on this camera 💚

[JAGDTIGER]

where camera in-built AF limiter like on A-Mount?
where is the option to disable AF rotating lens focus always to infinity after switching off the camera?
will automatic white balance still be as horrible as it has always been?

[pentimento]

The stills are great but the video resolution appears to be not so good.

[lonestarfun]

What is the difference between 7R IV and 7 IV ?

[ezzaAU]

will there be a new firmware update for Sony a7iii users that includes new menu system and added s-cinetone picture profile?🤔 😃 🙏🙏🤞🤞

[leogailleres]

why does this guy look like both the plumber and the astronaut in some videos I watched recently?

[AI_superminds]

Is this camera better than Canon EOS R6?

[ZoranvonderHeide]

10 bit 4:2:2 internal, which bitrate is supported external with Ninja V? ProRes RAW?

[DavideCapucci]

I recently switching to Sony, exatly one month ago with the A1 after 15 years with Canon. So welcome A7IV backup camera but in early 2022. :)

[Donbros]

They now even says its camera. Though we know everything about it already haha. Only the price is in question

It would be cool if its coat 2k so i could get as b cam

[clementhumbert]

You talk about environmentally friendly product from raw material, production, packaging and delivery. Ok. But you forgot about end of life product? what about reuse or recyclability of your product?

[Pharesm]

- European Price: *2, 800 EUR* = *3, 258 USD*
- American price: *2, 147 EUR* = *2, 498 USD*
- Hong Kong price: *coming soon*

[azzazz]

I'm Stuck between the A7R iv and the A7 iv

[LuBie]

Ich hätte sie mir gerne gekauft, aber für € 2.800 viel zu teuer. Schade Sony

[pematamang]

Only 6fps for compressed raw in 2022. Rolling shutter issues, mechanical shutter sound. Back screen Resolution and 4k60p in crop.🤣😥😥😥