Helping Creators Disclose Altered or Synthetic Content

Jennifer from YouTube's trust and safety team joins our @YouTubeLiaison Rene Ritchie to discuss YouTube's recent announcements around altered and synthetic content disclosure and labeling!

Learn more about labeling and see additional examples of altered or synthetic content:

-------------------------------------------

🔍 MORE GREAT RESOURCES FOR CREATORS 🔎

Want to be considered to help us build a better YouTube please sign up here:

We have 2 official YouTube channels that will also be helpful. Check them out!

-------------------------------------------

👕👚SWAG 🎽☕

100% of the proceeds automatically support Red Cross

-------------------------------------------
Remember, by commenting here or submitting Unlisted video links to email aliases associated with the channel, your comments, videos and username may be used in an upcoming video.

Creator Insider is an informal YouTube channel to share information from the YouTube Creator technical team with the wider Creator community. We will feature different people talking about the products they work on and changes we are making so you have more context.

[youtubegrowthexpert]

Can you put the disclosure on YouTube ads that are AI generated and uses a synthetic voice of someone well known that intentionally tries to scam people

[WhatTheFrenchToast]

You need to FIX the issue of FALSE COPYRIGHT CLAIMS. Music tracks we've been using for years is being stolen and false claimed.

[xjet]

To be truly valuable to viewers we need an extra filter "exclude altered or synthetic content". This would allow us to avoid those annoying AI-generated videos that currently infest YouTube to a huge extent. While you're at it, also include "exclude shorts" because they're also something that clutter search results with noise.

[Archerxtreme]

Please provide a mass edit option so that we can select Yes or No in regards to Altered Content in YouTube Studio for multiple or all videos. Retroactively editing hundreds of videos one at a time in our channels will take forever.

[CoffeehouseCrime]

There is an insane amount of AI scripted, AI narrated channels that use inaccurate and false thumbnails to abuse CTR with low effort content. As a creator with a many other creators in my network, so many of us are frustrated with this. These changes won’t make any difference to the abusive AI channel trend. Is there anything you’re doing to fix this?

[CZsWorld]

I don't like stuff like this. "Meaningful" is completely subjective and "potential consequences in the future" means they'll use this to demonitize stuff they don't agree with.

Not to mention most content "alteration" will be impossible to prove. It's easy to see this turning into the world's biggest game of whack-a-mole and innocent channels getting demonetized along the way...

[ryanrockers]

Not sure this is going to work. There's some major grey-areas getting greyer

[beyondthehype]

maybe have influencers label their fake videos of flying on fake private jets and lives

[VisitJoy]

So, the aim of this voluntary disclosure is to ensure that the viewers are not misled into thinking that something happened or someone said something when it actually didn't happen or said.

[War_And_Truth]

I am mute and need to use a synthetic voice. I hope youtube keeps those types of things in mind.

[ByronC]

Please allow an option to "Not show videos containing AI" in your feed?

[CrimesAnatomy]

Thank you for this excellent video!

There's a lot of confusion among content creators, even those with millions of subscribers. They're publishing videos without fully understanding which content requires flagging as AI-generated or rendered. It seems they haven't read or understood the text you provided, which unfortunately isn't visible in YouTube Studio during video uploads.

I suggest making it clearer what falls under the category of AI-generated content and what doesn't. Perhaps a creative way to display this information in YouTube Studio without being too verbose would be helpful.

From what I've read, the intention behind flagging content as AI-generated is to prevent misrepresentation. For example, if someone creates a deepfake video of MrBeast, making it appear as if he said something he didn't, viewers should be notified that it's AI-generated content.

On the other hand, it's essential to emphasize that not all AI content needs to be flagged. For instance, enhancements like facial features (similar to beauty and makeup) don't require flagging in most cases. However, exceptions exist—for instance, using AI to create a fake moon landing video would be misleading.

Additionally, some established YouTubers, who began before the AI revolution, seem jealous of the rise of smaller channels. Incorrectly labeling these smaller, often faceless channels as AI-driven and seeking their punishment or removal goes against the spirit of progress and YouTube's inclusive values.

In my genre, I'm accused of being an AI because I'm a faceless channel. Even though I conduct my research, write my own script, source my media from scratch, and edit independently. I don’t have the budget to hire anyone. YouTube should emphasize that showing oneself on screen doesn't automatically make content better or more authentic than a faceless channel. Some of us prefer to focus on storytelling rather than our own faces.

Just as we read books by famous authors or listen to podcasts without seeing the producer, it's acceptable for YouTube creators not to show their faces. Let's keep YouTube centered around viewers and the content that serves them—the core of what made YouTube successful in the first place.

And if you've read this far, thank you again!

[HavingFunTimes]

Are AI generated text-to-speech voices allowed?

What if the generated voice is only used for an alternate language audio track? (such as one created with YouTube's own Aloud service) Will the label show up for everyone?

[Scubadiving-uhbn]

Can you put the disclosure on YouTube ads that are Al generated and uses a synthetic voice of someone well known that intentionally tries to scam people 🧐🧐🧐

[ChrisKrzentzPresents]

Can we click the box that we don't use AI for all of our videos in just one click somewhere? I have almost 3, 000 videos posted on my channel, and I don't use AI. I don't want to go back one by one and click the box 3, 000 times.

[RizwanKhanDiary]

There is one big question that needs to be answered. Do TTS voices need to be disclosed as alterered or synthetic?

[TheBeatenTrail]

Yes, the ADs are the worst part. I report 10x a day when I see those fake "click here and we'll send you BTC or ether" ads. Youtube needs to check for review before they accept these ads.

[NinjaOrchids]

Would be great if clickbait thumbnails that have been modified to the extreme eg showing natural disasters, would also be considered misleading and result in YT labelling the video. Personally, I am fed up with channels doing that and getting away with it. Thank you!

[TheTechMargin]

What about altering in After Effects? Not AI but a whole creative process.

[WiredThrive]

Please add more edit options so we can clearly understand what we are saying YES or NO to it... the options given were so general... guys you need to be very specific in order for us to create channels that doesn't violate any of your guidelines - some faceless channels were generated by AI.