How Cross-Selling & Up Selling Work to Increase Sales? Retail Business Techniques | Boini Vittal |

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How Cross-Selling & Up Selling Work to Increase Sales? Retail Business Techniques #crossselling #upselling #boinivittal

Upselling is the practise of encouraging customers to buy a comparable higher-end product than the one under consideration, whereas cross-selling encourages customers to purchase related or complementary items. Though the terms are frequently used interchangeably, they each have distinct advantages and can be effective when used in tandem.

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