Speed up Innovation with Design Thinking | Guido Stompff | TEDxVenlo

Innovation made simple, that is Guido's passion. Elements of design thinking are the core of his idea.

In 2005 I attended a lecture delivered by a famous Dutch politician. To be honest, he made me angry,” Guido says. “He was explaining how difficult politics are, talking about the dilemmas he faces every day. But he did not present solutions. Not one. And not even a plan to get one.” In his anger Guido, a designer with many years of experience, suddenly understood he had an entirely different way of thinking. Designers always explore new ideas. Problems are challenges for their creativity.

His anger became wonder. “I asked myself what makes design thinking so different. And above all what it might contribute to teams and companies. And even politics.” Together with the Technical University Delft he made movies of product development teams in the wild, and analyzed these with 7 researchers. They discovered how ideas arise in teams, captured the origins of innovation and revealed what designers contribute.”

[annetteschuetze]

I'm an architect. You speak from my heart. Just perfect. Thank you.

[hugowalter]

What a coincidence! I'm doing a Master in Management, and yesterday on my Innovation and Organization class we had a design thinking session!
It was amazing how we came up with so many innovative ideas out of a single item! And we never thought of such things before we were exposed to design thinking.

[markkata]

Agree many parts but not the part where problem is neglegted. Design thinking starts with a problem and ends with bringing value (to the problem). In between there are the options and solutions.

[CharlesRoels]

Great talk and a few good takeaways, except for one quite fundamental detail: design thinking is all about defining the problem. If the options you end up with don't address the problem, your innovation is worthless.

[shriyasahu]

How can we know what we want untill we know what the options are
I really find this line simple yet amazing

[MrUratox]

As an Designer i must say this is pretty accurate

[LukitoPerkasa]

catch 22
think options, on the go you find a way
language we understand
how do we know what we want, until we see the options are
the first thing is, start. start moving
you cannot know what you’ll end up with
think options, learn on the go, play, make things
learn by creating
visualize

[채연-uo]

Don't plan, and think about everything.
Just start with people, and visualize.

[interceptordave]

Ready, Great talk, some nice points well made. Don't overthink each step, embrace failure and learn as you go.

[tejashreemokashi]

It felt like he is speaking my mind.. Lovely! so precise and apt! Thank you so much!

[subhadrarai]

This is such an awesome video. Thank you

[Skeptical]

Very useful speech and I mentally agree with it!!

[Osamabahudila]

عقل الانسان ليس له حدود. مطور منتجات د-أسامة احمد باهديلة

[DerekP]

Respectfully, some really GREAT ideas arose from one individual person, usually those ideas were ahead of the time though, and those people wee misunderstood...Look at Nicola Tesla...

[joaonunoduarte]

Bro from 3:49 and 12:27 is struggling so bad

[DrJohnnyJ]

I have no idea why this is supposed to be good or new. It is very old to Marketers. QFD is more operative for development and it is 40 years old. There is no proof that design thinking works better than anything else. Yes, there are hundreds of books on innovation yet he says there are none. Were any of the uses commercially useful? This just steals and renames other people's work.

[geetabugtani]

"A coffee filter" is NOT a piece of paper -- do shadow puppets put to use the characteristics of the material of the coffee filter? Nope. Did anyone put the characteristics of the coffee filter to use, or even the design built into it? An accordion fan or a designer gown that put to use the folds created in the filter ?

[DrJohnnyJ]

There are more useful techniques (lead user analysis, voice of customer, etc.) I don't know why this is popular.

[mitigiant]

I love TED cos she often licks my ears

[venkatasivagabbita]

What can teams do to make the sun rise tomorrow?