Design Thinking in Marketing: How To Unlock Innovation

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Design Thinking is both an ideology and a process, concerned with solving complex problems in a highly user-centric way.
Marketing these days is less about money and more about connecting to people at the receiving end. In this video, I teach how anyone can apply the 5 steps in the design thinking process in other to unlock genius in your marketing campaign (for any brand or product).
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Amazing! I just realized that FB ads backbone is this. My gosh! Now it’s much more clear to me. This definitely helps. Thanks!

sarrahvee
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Thanks Peace! finally getting into product design/design thinking and exploring how this merges with my comms background.

demiladeolafisoye
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Am in total awe of how you break down these concepts. I am glad I found this channel. Learning a whole lot

IfyDon
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I really wish it were possible to have voice comments/replies because it often kills not to be able to leave a comment super fast just cause one is "on-the-go". This again is great communication of Design Thinking in Marketing, Peace. Well Sharing with my team.

ukejnr
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Your video is 1000 times better than the course I had to take at my Graduate school.

tuandung
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I am amazed on how well and to the point you linked all the DT phases between them to create a DT marketing framework!!! Super useful thanks a lot.

youfilipp
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This is great! The same step for engineering design thinking. Good work 😊 How do you relate them?

godswillotto