The Design Thinking Process

About this video lesson:
Design Thinking is a 5-step process to come up with meaningful ideas that solve real problems for a particular group of people. The process is taught in top design and business schools around the world. It has brought many businesses lots of happy customers and helped entrepreneurs from all around the world, to solve problems with innovative new solutions. #learn #designthinking

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Crash Course:

Guide for Facilitators:

Entire Script:
Step 1: Empathize
The purpose of step one is to conduct interviews that give you an idea about what people really care about. We need to empathize with their situation.
For example, if you want to help old people, you might find that they want to keep the ability to walk around. In your conversations, they might share with you different ways they can do that. Later into the interview you'll want to dig a little deeper, look for personal stories or situations where things became difficult. Ideally, you redo the process with many people with the same problem.

Step 2: Define the Problem
Looking at the interviews, you can now understand the actual needs that people are trying to fulfill with certain activities. One way to do that is to underline the verbs or activities that the people mentioned when talking about their problems: like going for a walk, meeting old friends for tea, or simply going grocery shopping around the corner store. You might realize it's not so much about going out, but more about staying in touch. After your analysis, formulate a problem statement: “Some elderly are afraid to be lonely. The want to stay connected.”

Step 3: Ideate
Now focus only on the problem statement and come up with ideas that solve the problem. The point is not to get a perfect idea, but rather to come up with as many ideas: like unique virtual reality experiences, senior friendly hover boards or a modified pushcart. Whatever it is, sketch up your best ideas and show them to the people you are trying to help, so you get their feedback.

Step 4: Prototype
Now take a moment to reflect on what you have learned from your conversations about the different ideas. Ask yourself, how does your idea fit in the context of people's actual lives. Your solution could be a combination of a new idea and what is already being used. Then connect the dots, sketch up your final solution and go build a real prototype that's just good enough to be tested.

Step 5: Test
Now test your prototype with actual users. Don't defend your idea in case people don't like it, the point is to learn what works and what didn't, so any feedback is great. Then go back to ideation or prototyping and apply your learning. Repeat the process until you have a prototype that works and solves the real problem. Now you are ready to change the world or open shop.

[rosaline]

1. emphatize: interview, share ideas
2. define the problem: actual needs, formulate problem statement
3. ideate: sketchup best idea
4. prototype: combination of idea
5. tested: apply ur learning, solve real problem

[pedrorenan]

Im brazilian and i also use your videos to learn english cause you have a good and comprehensive pronunciation. Thank you guys you r aewsome. Your content r incredible too

[tinci]

Well and clearly explained. I would also add "Research" between "Define The Problem" and "Ideate".
Research is also an important step in the design process where we learn about the already existing solutions/designs given the problem that we have defined! :)

[truthandpeace]

I submitted Arabic translation to this video so we can show it to our students. It is just waiting your approval to appear. Thank you.

[bproduct]

Empathy is the centerpiece of a human-centered design process. Good content.

[OppaiKun]

Finally, someone who can make a real point. Nice

[karentoliver]

This was a great activity. I really learned alot and it clarified the differnces in the steps of the process. I do believe that the empathizing step is key in the design process. We must do the research and find out what our consumer needs and the solutions to meet those needs. The gift giving project allowed me to walk through the steps and understand clearer what was going on in each step. So, my gift giving idea is to create a surprise gathering of my husband's children and grandchildren in one location. Going through the experience, I learned that my husband had not been able to be in his children's lives when they were younger. They all grew up in different homes because they were products of different marriages. He expressed that he had no pictures of himself with all of them and that he definately does not know all of his grandchildren as he desires. So planning this ultimate surprise union is the gift idea.

[Vivianngo]

1. empathize:
2. define the problem:
3. ideate: many ideas
4. prototype
5. test

[wise_nut]

Very easy explanation! There are no useless words at all. I could understand everything. The example is perfect. Thanks!

[consueloiencenelli]

you have beautifully described the work of an occupational therapist as he thinks in the management of technology

[mitchparker]

I need to make animated videos like this, always appreciate the production quality of this channel.

Keep up the great content.

[SylverConsulting]

We cannot stress empathy enough! Design Thinking is all about getting in the customer's minds and seeing things from their point of view instead of looking at things as a marketing professional.

[tourinojacks]

This was great. I watched it 3 times in order to internalize everything. This was not difficult to understand, but I can see why it is critical to add this to part of my teaching and training mantra. Simple but so important to add to one's self.

[dwlvsyy]

기술경영학이라는 수업을 수강하고 있으면서 창업에 대해서 고민해 보는 시간을 많이 가지게 됩니다. 그 중 실질적인 문제를 해결하는 방법인 디자인 사고라는 방법을 활용하여서 혁신적인 새로운 솔루션으로의 길을 찾아낼 수 있었던 것 같습니다.

[RosyTablet-vqfd]

Thank you so much. I'm studying mechanical engineering and I'm finally able to understand DT.

[simoneellis-dixon]

I appreciate this simple 5 steps about design thinking. Thank you

[miskiu_studio]

I really addict this art and how they explain everything
Why don't we know this channel earlier ??
It's also affect with who are learning English too^^

[nutanvirutkar]

Easy to understand, explained in a simple way and also animination was nice

[ajitkumarmohanta]

Sir,
It is a video that, will be very useful for me in my next assignment. Thank you sir for the support.

[maytezanabriapacheco]

Muy bueno el video, sino sabes inglés tienes la opción de poner subtítulos en tu idioma (español) y bajar la velocidad del video a 0.75 para que leas fácilmente. Es muy bueno inténtenlo.