Simple Marketing for Smart People ft. Billy Broas

I’ve teamed up with my marketing advisor, Billy Broas, to co-author a much-needed book, sharing the simple marketing principles that transformed my business from a side project into a seven-figure education company.

In this video, we'll give you a sneak peek. If you want to move beyond the endless tactics and hacks, understand your customers like never before, and win them over without hype or hard-selling, this is for you.

CHAPTERS:
00:00 - 00:54 Intro
00:54 - 1:37 How Tiago and Billy met
1:37 - 3:27 Who the book is for
3:27 - 4:27 Billy's story
4:27 - 8:35 Marketing is not deception
8:35 - 11:11 Pitfalls of a smart person
11:11 - 21:03 Beliefs and marketing
21:03 - 26:24 How to identify current beliefs
26:24 - 32:06 How to change beliefs
32:06 - 33:45 One single message
33:45 - 34:24 Who the book is NOT for
34:24 - 35:16 Marketing is education
35:16 - 36:33 Conclusion
36:33 - 36:47 Blooper

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[luizarodrigues]

I have a ads agency here in Brazil and i've never seen someone explain marketing in such elegant and awsome way! Definetly will read the book!

[ReubenHochstetler]

Can’t wait to get the book. There’s great value here and I’ve already updated my copy and messaging resource because of it!

[dennisnehrenheim]

Seems like the book specifically written for me. Very excited to get my hands on it!

[themoderncoder]

Really appreciate you both putting this video (and book) together. I'm at the stage of my business where marketing strategy is becoming top of mind. This gave me a bit more structure to understand where to focus my time. Thanks again

[gopibooks]

I've completed reading the first seven chapters of this book, and I must say, it's been a truly remarkable experience. The insights shared by Billy and Tiago are incredibly valuable. I've found myself returning to the pages for a second read, eager to delve deeper into the concepts. This book has the potential to bring about profound changes in one's life.

[LemarGriffinfilms]

Really excited for this. Will be picking up a copy this week.

[freespiritkaro]

Why doesn’t this have a million views yet ????

This is literally J U S T what I needed, THANK YOU SO SO MUCH 🙏🙏🙏❤
Words can’t describe how masterfully this has been conveyed.
I feel SO CALM about Marketing now 😊

Do you discuss/evaluate Funnels & content strategies to achieve goals in the book too ?

[Kuon]

This was very helpful, thank you! I will definitely check out the book :)

[PeterAkkies]

Great conversation and ideas guys. Thanks for sharing.

[JengibreRallado]

This was very educational *not pun intended*. I'm still trying to figure it out what the wrong assumptions I'm making, as a lawyer, on what my potential client's beliefs are.

[dear.aprisa]

Ohhh you just sold me the book at min 20s but the book isn’t sold in Indonesia (even through Amazon 💔).

[L.I.T.H.I.U.M]

When will this book be available in India as a paperback? I want to read it so bad.

[rockonhero]

Bring your book to apple books and i would buy it