How To Attract And Convert More Customers With MARKETING MADE SIMPLE - Book Summary #26

Let's explore three key insights from MARKETING MADE SIMPLE by Donald Miller. This book is important because a business can fail even if it offers a truly great product. It’s not enough just to build something that people want. You must also have an effective way to attract and convert customers.

Unfortunately, many entrepreneurs assume their product is an exception. They mistakenly believe that their idea is so good that it will just sell itself. So they’re caught off guard when their product later fails to attract meaningful attention. And, in some cases, this can result in the collapse of the business.

Marketing Made Simple explains how to create an effective sales funnel. It addresses the three stages for building customer relationships. And it provides actionable advice on how to produce the five marketing components needed to convert customers.

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CHAPTER MARKERS
00:00 - Marketing Made Simple Book Summary
01:22 - Insight #1 - The Three Stages Of a Relationship
04:42 - Insight #2 - The Marketing Made Simple Checklist
10:10 - Insight #3 - How To Create A Powerful One-Liner
14:21 - Conclusion and Final Thoughts

Content by Rick Kettner
Produced by Kyle Trienke

[RickKettner]

Do you have a favorite business-related book that you'd like to see covered in the future?

[dominik.szewior]

This book has literally changed my professional life. Highly recommended to all businesses owners.

[Jappon]

I have read this book twice already and still feel like I can go through it once more. I love how actionable it is, a fun and effective read for sure. This video definitely sums it up well, thanks for the refresher and fresh insight!

[abdinafijabra]

Thanks I have read the book and then came to your summary it gave me a huge hint about this stunning book.

[BornAgainCatholic]

I’m currently reading this book, and it’s mind blowing how practical it is. I’m working through the exercise for my upcoming language learning app. I would never had read this book if it weren’t for Rick’s video. Thank you for recommending this book. I already ordered 4 other books he recommends.

[allbrowneverythingblog]

I have this book, and being a mom of 4, It is SOOOO hard to finish anything. Thank you for this!

[samiurrahman]

You are very passionate with your youtube channel.
Iove from Bangladesh.

[cosher]

As always fun to hear your advice and the content you upload .... already waiting for the next content!

[sierra-today]

Thank you, Rick, for making this video! I've been watching your videos for a while now and absolutely loving your book reviews! I just got "Zero to One" and "The Lean Startup" thanks to your recommendations.
Please keep it up!

[SevenRemedies]

Interesting thanks. After doing what I love as a hobby for such a long time, I finally decided to give it a shot as a business. Not as easy as it first appears. I have noted the advice you have shared, lets see if I can improve my method ..

[onafezie]

I find your channel very useful, I always check your insights before I buy a business book even this one. Am not sure if you have done a video of the same author, business made simple?

[abdinafijabra]

Please make a summary of purple cow book

[Foxygrandpa]

Seems like the book is repurposing the Awareness Consideration and Decision framework. I like Donald Miller, will give this a read.

Great content! Just subbed 👏

[christopherarmstrong]

8:17 Asking for the sale. Failing to ask the customer to buy signals a lack of _confidence_ in our product or service.

[nocheblancamusic]

I read 'storybrand' and, from this summary, 'matkwting made simple' appears to be a carbon copy of 'storybrand'...is my presumption correct?

[KKKTV]

An unrated high quality content channel...kudos bro🤟