How To Add UTM Tracking To Your Google My Business Listing

For most locals businesses, Google My Business is just as important as their website. But if you use Google Analytics you will see that Google Analytics does not track incoming traffic from GMB but lumps it together as organic Google traffic. In this video I show you how to add UTM tracking to your website link so you can track clicks and traffic coming from your Google My Business listing.
Here is the Google ULR Builder link:


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[FlorianWerner]

You seem to have used the URL of your Google Business Profile (found in the GBP dashboard) as the base for the link to the website (plus the UTM parameters...etc). Shouldn't it have been the WEBSITE URL instead?

[DivineLightProductions]

Hello, Thank you for sharing! I seem to not have the same view on my GA. My Acquisition tab only has 3 options: Acquisition Overview, User Acquisition, and Traffic Acquisition. There is no drop down or menus to campaigns. What should I be fixing to see this?

[amelia-janejohnston]

how come my google site url is doesn't include business domain i.e g.page blah blah