When to Change the Target CPA

When should I change my Target CPA $ amount?

Ask yourself these questions first.
Do you want to drive more conversions?
Do you want to spend more of your daily budget?
Do you want to lower your cost/conversion?

Todd Nevins is the Founder & President of CLICKPlacement, a Google Ads Partner, with over 18 years of Ads experience. Him and his team work with regional niche companies and national organizations to maximize prospect and customer engagement, and sales with proven Google Ads strategies.

Todd on…

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Have you ever noticed a dip in conversions when pushing tCPA up? I increased 15% and they really took a dip. Thanks