What’s inside the shoe that saved Nike? Air Jordan 3

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Thanks to Sneaker Research Genius - Caulin Tanner

TIMESTAMPS:
0:00 - Intro
0:25 Adam & Eve
1:41 History of the Jordan 3
5:03 Leather Info
7:45 Air Units
8:16 Construction Info
8:46 Hydrolysis
9:51 Eyelet Test
10:30 Cut In Half
11:23 Comparisons
13:59 Why So Popular?

#nike #airjordan #jordan #jordanbrand

[zacharybogdanski]

I think at this point, we’d like you to just go through all the Jordans. Cut each model in half so we can all really see how the sneaker technology progressed throughout the years. Great video!

[grasworxTTGameplan]

I played in 3s to 7s and the 3/4/5 were the most comfortable shoe for a running game of the era. the "fake leather" was part of the marketing. these are made of synthetic materials used in the sport car market to get lighter seats. Here they achieved lighter shoes with close to the look and durability of "real leather" shoes like the Converse Weapon and other Nikes. These shoes were lighter by FARRR compared to Kangaroos, AVIA and LA Gear and Adidas of the era and we much less fatiguing. after long practices these shoes simply left your legs feeling fresher.
By time the 6/7/8s came around, Jordan changed up his game again and had much more of a post-up style game. That era shoe was stiffer, made on a narrower last and fit your feet a lot closer. Same for the Foamposites (although Foams were a little softer on the soling than Jays)
But we knew it wasn't leather.
And we knew they were not built to "last long". The rubber on the sole was supposed to be more "sticky" for indoor court traction and grip and less wear on outdoor courts. These shoes were purpose-built for wooden indoor court play, whereas the typical other shoe was more of a outdoor shoe, made to last. I can tell you that when i played my first indoor game in these...the GRIP was intense! That first couple steps acceleration was like nothing else at the time. I also wore Pumas, Shell-Top Adis, Ewings, Weapons, Blazers, Flights, AFs...nothing had that chewing gum grip like 3/4/5s Jays!

[thashoeboy]

Love the 3's. I think it was the "new" Jumpman logo on the tongue that sold MJ and Nike's future commitment to him and his insight & influence on design. From there, his stats and accolades through the '88 season was a huge spotlight on the shoes and the line took off to new heights.

[MrDedpool]

I have two pairs of these, good to know. I love seeing pairs that I actually own getting cut in half and analyzed

[blacknapalm]

*J3's are the GOAT*
Timeless, classic, fresh, and they still look modern decades later. <3

[thecheesefilledllama]

Would love to see how this compares to the Jordan 4s and 5s. 5s look really comfortable but 4s are considered some of the least comfortable 'hype' sneakers; given that you said they're nearly all the same shoe I'd be really interested to see the differences

[carlwest]

Great vid. Still waiting for the 11’s. Probably the most popular and complex Jordan. Full non visible air unit, full carbon fibre “shank”, patent leather mudgaurds, very interested in how they are made. I just bought a low version the “72-10 Low” which incorporates tumbled leather. Very nice looking and slept on shoe.

[THEBVRNSMUSIC]

When you look at the original sketches/concepts of the AJ3, they look extremely similar to the air max 1 (1987), it's a classic Tinker Hatfield shape

[thomaslindermann]

I love that you don’t just rate the shoes but also explain the background and the history behind it. Pls do more

[stefanserb]

I have been through 3 pairs of these and am now on my fourth. We’re talking thousands of miles, minimum 6km every single day since 2018. They are absolutely excellent.

[thomascalderon]

The og 3s from 1988 are all leather including the tongue as well, and the insole was also different that you can add arch supports at that time. Surprisingly they did not use fiberboard and actually use the textile stitching on the originals as well.

[ayt_a]

On the first day of wearing my Jordan 3s, I can definitely feel the air in the forefoot 👍🏼

[silverslvr]

Back in 88 I had been saving up for a pair of Air Force’s and the new Jordans came out. I got the black and gray. They weren’t as soft or cushiony like everyone was expecting. I had some Avias at the time that were very soft, just didnt last. Kept the Jordans till someone traded me for some dock Martins. Hey in New Mexico docs were rare

[diggindan]

All about the look, 3's & 4's are the best looking Jordan's

[forTrbl]

I’ve only owned one pair of 3’s, so I cannot say it’s the same for all versions and the materials they use, but from my perspective much of the comfort lies in the width of the shoe and how it sits on the foot so to speak, especially since I have slightly wider and flat feet.
Great video as usual! 👍🏻

[TTYLIG]

My biggest takeaway from this video is that Adam and Eve is way cooler of a company than you’d be led to believe

[judah-jejm]

Them white 3's were so clean no Jordan can compare to those

[UzziHD]

This channel is the this is the most in depth breakdowns of shoes I have ever seen

[Lnote]

Great video.

For the crumbling midsole. That usually happens after 10-15 years, usually shorter for shoes that aren't worn. My 2012 black cement 3s are still going strong since I wore the tread off those.

[Big_Fabes]

As you are going through these classic GR Jordans, it would be interesting if you eventually dissected pairs of collab Jordans advertised as a "premium version" of the shoe (i.e. A Ma Maniere). It would be interesting to see if these collabs are actually using better materials or if they are just making the shoe more attractive.