How Behavioural Design can create a market need?

This is a recording of an online webinar:
"Behavioural change as a driver for entrepreneurship". (Apr 14, 2020)
Speaker: Ashwin Rajan, behaviour designer.
Host: Xes Helsinki (an international entrepreneurship society).

Things you will learn during the event:
💡How do we shift our thinking towards being a behaviourally driven enterprise?
💡What does behaviour design mean in practice?
💡What tools can help navigate this new world?

Here are a few insights, which we learned during the event:
🌟 42% of startups fail because there is "no market need".
🌟 Present human behaviour needs to be replaced with desired behaviour, in order for new technology to have market need.
🌟 To succeed, company needs to align what people already want to do with what they want people to do.
🌟 For motivated users - company needs to provide a technology, for not motivated users - company needs to amplify motivation.
🌟 For an action of new behaviour to be repeated, it needs to have trigger and reward.

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Music:
Track: Replay — Declan DP [Audio Library Release]
Music provided by Audio Library Plus