Design to nudge and change behaviour: Sille Krukow at TEDxCopenhagen

Today human behaviour is the biggest threat to mankind. We keep overeating, even though we know it´s bad for us. We keep using to much energy, even though we know the planet can't keep up with our consumption. We keep driving too fast, even though we know it kills us. But this doesn't mean that we have no intentions to change. We do. But changing actual human behaviour calls for good design solutions that take basic human instincts, flaws and habits into consideration. That is design to nudge.

Sille Krukow is Behavioural designer & Senior Advisor at Stupid Studio, member of iNudgeyou and Affiliated to The Wales Center for Behaviour Change & The Danish Nudging Network. She works with developing nudges and design to change behaviour.
Holding a Master in Visual Communication Design from The Royale Danish Academy of Fine Arts, School of Architecture, Design and Conservation, Sille works with refining and developing design-approaches and methodologies in order to use different fields of design to create efficient choice- and behavioural architecture. She creates solutions for public institutions and private companies, and teaches design to change behaviour to students and design professionals.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

[agungstefanuskembau]

Thank you very much for explaining how to apply nudge. Today behavioral economics is getting popular.

[ThuNguyen-fmcm]

1. What is one of the social issues mentioned in this video?

2. Per the speaker, what is the biggest threat to mankind today?

3. Per the speaker, what are the 2 systems that drive human behavior?

4. What is one of the social issues that the speaker worked on and saw progress with nudge behavior?

[karimrishani]

Basic Instincts overrules what we know is right
Our attention span is very short

[vidosaldanajryoutube]

Yes character building is foundation.doing the right thing or what's right .is in it's self a reward. in Mind Body and our Spirit that's Mutual in Nature

[Margar]

"Imagine starting off your young life in debt..." HAHAHAHAHA I'm from AMERICA. This is our unofficial motto! Lucky Danes!

[williamwhiteside]

There is a vastly greater amount of "fresh" water now than there ever was in the past.

[iltc]

Leaving the tap on while brushing your teeth for 5 minutes twice a day does NOT amount to 20 litres of water, surely. Isn't that a more than fire hose level of flow? I'm Australian so I both turn the tap off and also brush for 3 minutes.

[NebGP]

"Not being too reflective while voting"? Hmm, that didn't sound too well if your are thinking in promoting a healthier democracy, maybe we need a simpler way of making the voting process accessible to everybody, but not a the cost of reducing critical thinking, critical thinking is a vital thing in democracy.
I think there must be a much responsable use of behavioural economics, if you intend to use it on things that necesarily need a intense use of critical thinking.

[iltc]

The opening was bizarre. Those who had done nothing wrong would feel annoyed and angry, while those who did do something wrong were probably unreceptive and uncaring anyway. I thought it was some sort of opening joke or something, but it was apparently just talking down at people.

[kayakmanonthego]

I have passed the “halfway mark” of this video, and she is still dragging on about problematic behaviors and has yet to start talking about solutions.

[ethicalphytophage]

Why was a blonde ponytail up on the screen behind her during portions of the talk?

[udaynazare]

Interesting topic, definitely makes you think. Addressing the Audience's fault could be a little mild and require improvement in delivery of speech.

[_in_em_illion]

Respectfully, she's a spitting image of Cameron Diaz and this is really bizarre to look at.

[Jessy]

That's why I don't brush my teeth.

[anonymousone]

Just wondering how safe a driver you are if you're texting and not looking in your mirrors.

[bluesoulreggae]

I'm out of here, not a good presenter - that's my decision : she's making a great subject boring - wow 😳

[mustang]

Imagine being a psychologist and being this bad at speaking

[mayak]

fail. she started to pinpoint others' mistakes which paradoxically showed her lack of capacity in knowing what she is about to say.

[abesileistigal]

All these techniques are very well known (from Kahneman, Thaler, Sunstein etc.) techniques.

Nice talk but a waste of time.

[tonyb]

Failiure is a must. It is esentiol for development. This nudge crazy is a slopy imature behavior. And you will nudge us subcinciousnely? Go do homework..