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Designing Decision-making: A Conversation About Behavioral Design
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[Start at 4:44] When we design for people, we're also designing for behavior. Learn more about behavioral design from this virtual conversation.
You got your steps in! From meeting fitness goals to improving recycling rates, when we design for people, we're also designing for behavior. Learn about behavioral design. Sit in on a virtual conversation between ID Associate Professor Ruth Schmidt and ID alum Asmina Shaikh (MDes 2017), Senior Behavioral Designer at McKinsey, moderated by ID’s Kristin Gecan. A Q+A session will be run by current ID student Sandhini Ghodeshwar (MDes 2023).
About the Institute of Design (ID)
You got your steps in! From meeting fitness goals to improving recycling rates, when we design for people, we're also designing for behavior. Learn about behavioral design. Sit in on a virtual conversation between ID Associate Professor Ruth Schmidt and ID alum Asmina Shaikh (MDes 2017), Senior Behavioral Designer at McKinsey, moderated by ID’s Kristin Gecan. A Q+A session will be run by current ID student Sandhini Ghodeshwar (MDes 2023).
About the Institute of Design (ID)
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