How to capture UTM Parameters in a Cookie and transfer them to a (hidden) Form Field

UTM information is only visible on the Landing page. If you capture the information and transfer it into a cookie you can easily use it in e.g. a Form. That way, when the user submits the form, you’ll be able to also know where he originally came from. In this Tracking deployment we’ll do just that.

1. Capture the UTM Information and write Cookie
2. Read Cookie with Google Tag Manager
3. Fill in the Cookie value into a Form automatically

OUTLINE:

00:00 - Intro
00:36 - Why Transfer UTM Parameters into a Hidden Form Field Using a Cookie?
01:41 - Creating a New Form Field
02:57 - Pulling UTM Data into Google Tag Manager
05:25 - How to View Cookie Data in Chrome Developer Tools
06:07 - Creating a Cookie Variable in GTM
07:45 - Filling the Form Field with Your Stored Cookie Data
11:24 - Hiding Your Form Field
12:37 - Summary

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[MeasureSchool]

I’m curious… who loves hidden form fields as much as I do?

[ResponseFlood]

I've been paying $100-200 to have this done, per form. And I just set this up on a new form in less than an hour. Excellent video!

[brunaoads]

Greetings from Brazil! I must say, you´re the only person i've found on the internet explainin this so well.
Thank you bro, you are HUGE

[juancavel]

Have been waiting for this video all my life :D

[normanjacobs]

You are by far the best teacher/channel for at least GTM - I really would love for you to do a series on GTM in relation to Go High Level. 🤞

[vitorfaria]

You really helped me !! I was struggling for 2 months trying to capture gclid into my crm and then, step-by-step, you came with the solution !!!
Huge thanks from Brazil!

[mattconnell]

Thanks for this - most helpful! Is it possible to extract the url data into separate variables, so that each variable could be passed to the form individually? Or would this need one Cooke per UTM tag? Thanks!

[pilarferre]

How can we save UTM parameters separately?

[Getfoundmadison]

Hugely valuable. Thank you! Good to see Gclid in there, too, for those running Google Ads. We haven't found a way to match those to specific SEM campaigns, but the presence of a gclid parameter at least tells us the lead came from a Google Ad.

[LennyYT]

Thanks for this. Didn’t pick how to use in the CRM.

[cyrilsimon]

Hi, I'm French and thanks to a mix between several of your videos I was able to trace the source of my leads by email and in our crm. I subscribe. Thank you for the content and it's great thanks to the quality subtitles I was able to have a correct translation.

[celiacitysupport]

Here is a complementary information ! when you get the variable that returns the link with the utms, all you have to do to catch those elements easily is create an URL variable then choose query as the url component you wanna catch and in the source field which the variable uses as the url source choose the variable that returns the url link with utms

[scottgarrison]

This is incredibly helpful! Thank you Julian!!

[silv.b]

Exactly what I was looking for. Thank you

[SkyrimBeast]

There's a plugin called Contact Form 7 Database which will store Contact Form 7 submissions. Or you could use Gravity Forms as an alternative.

[jackkeith]

Hi - great video, thanks!
Say I want to save all UTM parameters for each email sent, and not just the URL as a string/referral -- do I need SEPARATE cookies for that? utm_source, utm_medium, etc.

[chunteewe_actonkl]

Thanks Julian for your videos! I had managed to implement what you taught here and it works when I test it. I somehow don't get to capture any UTM parameters for my form submits. Might I ask if this is because they are mainly come from direct links, or from Google search, or something else? Is there a way to identify them?

[alefex]

Is this still necessary with GA4 or does GA4 store's cookie data? The tag template doesn't exist anymore :(

[kunalsinharsk]

Hey Julian,

This is really amazing and very helpful and now I am able to freely use any webpage as a Landing Page without worrying about the Attribution of Paid sources or Campaigns.

Just wanted to understand some further process on this. Let's say if we need to pass different UTM parameters in separate fields. How could we break the whole URL and pass it to separate fields, like something we use as a Query feature in the URL variable to separate the parameters.

Regards,
Kunal

[rsdigital-m]

Hi, thanks for the tutorial!
If my user goes to an external website for a credit check and then returns to the thank you page within my website. And on the credit clearing page there is also an embedded UTM of the credit clearing company. When the user returns to my website to the thank you page, will I still be able to recognize the UTM I set? Because right now it will be lost as soon as you go to the clearing company's external website and receive their UTM.
Thanks in advance