Is this the END of Watercooling?

I have some depressing news about the state of affairs for the watercooling industry...

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[patrickprafke]

Sadly. Every time a company hears the words "Enthusiast". All they seem to respond with is every excuse to raise prices. And I'm sick of it.

[tom_hops]

My problem with watercooling is that all the stuff is too expensive. You can buy mother board and cpu and good noctua for the price of custom loop. Should be that expensive for what it is

[MoonDweller]

The problem with watercooling is unlike before, overclocking with watercooling provides very little value.
It's now just pure luxury product, which effectively eliminates 99% of the market.

[Dandan-tgtj]

I'm a mechanical engineer. I say this first so everybody would know I know what I am talking about. The addition of RGB features is dirt cheap. The fittings that are almost non existent in modern watercoolers is also dirt cheap. The pipes are absolutely cheap. The heat exchanging radiators cost pennies. Yet we pay water cooling systems like they are covered in diamond powder. This is why the liquid cooling industry for home users is where it is today. Ask Corsair, ask NZXT, ask them all about how much they actually pay for their stuff then compare it to what you pay then ask yourself why? I know all these because I was buying 90 degrees fittings from a store for 0.111 USD. It wasn't an IT hardware store. In an IT hardware store, the same item was 3, 34 USD, 30 times more. IT hardware is made in the same place as every other fitting: in mass production factories.

[Herbertti]

1. Cost
2. Some of the parts being out of stock. Literally whenever I try to look into watercooling half the parts are on backorder.

[VarriskKhanaar]

#1 reason why I don't watercool: Don't need to.

[AnEyeRacky]

Air coolers are quite competitive these days. And some of the best ones cost 30$.
You cant buy a shitty water cooler for $30...

[Heisenberg]

Today enthusiast custom pcs have become an elite hobby. And anyone who has been in the community for the last 7-8 years could see this coming. I remember the time when prices for the predecessor gpu series would shrink so that the new series could take their spot. Today a true enthusiast would need a fortune for a new custom and all around water cooled gaming PC. I built me last custom WC pc back in 2016. Unfortunately today I cant afford building a new one. And it really hurts. But it is what it is. When manufacturers decide to show respect and not exploit our passion, then we may come back and start spending our money.

[YunFuriku]

Former watercooler (custom loop and AIO) here. Unfortunately growing up and not having the time to do maintenance did me in on custom loops & my one experience with premium AIO which failed immediately after warranty expired led me to digging up my ancient NH-D15 which I had saved through all those years.. went to Noctuas website and got free mounting hardware for modern boards... And still running the D15 ever since which I bought in 2014

[Ughmahedhurtz]

When you can get an air cooler for less than $40 that keeps a 7950X3D at full tilt below 80C, it is absolutely no wonder boutique products are struggling.

[madffx]

The prices needs to crash really hard.

[TheQuikMix]

I've used air coolers since I started building my own PCs back in the 90s. While I've had several moments when I've thought "maybe this time, I'll try water cooling, " I've just never done it. But, now, 30 years later, I'm pretty happy with the air cooling solutions we've been offered and I STILL can't rationalize a watercooling system.

[abrahamlincoln]

Maybe people are just tired of being ripped off, and are deciding that they don't need the latest and greatest no matter the price?

[MichaelWalker-wupq]

I did my last water-cool build back in 2011. Ever since I've used aircooling. Over the decade, I've seen aircooling advance substantially to the point that the only remaining reason to get watercooling is noise. And the noise with these modern day cases is NOT that bad.

[DragonBane]

It really is a shame that prices have become so inflated, because as an enthusiast, you cannot enjoy your own hobby, nor encourage others to engage in your hobby with you. When I first got into PCs around 2016, prices were a little expensive for teenage me, but nothing ludicrous. But when I was finally able to afford a PC for myself around 2021-2022, I realised prices had increased around 4 times, and it really put a damper on my passion for the hobby.

[JoDaMedina]

I don't usually leave comments on videos, but not only have I followed you for a long time, but I share your passion for liquid refrigeration. I built my first powerful PC when I lived in Venezuela in 2001, and I bought my entire system through FrozenCPU and I didn't mind paying import tariffs to my country because I could, but as you say, the economy has changed and the priorities have changed too. This is the first time I've heard a YouTuber like you make a video reflecting on the industry and who seeks to support family businesses, because you know they are in danger of becoming extinct. BRAVO Jayz. You may not read this message but I feel like I needed to say it, just like you needed to make this video.

[occumsrazordnb]

As a former Micro Center tech, I had the opportunity to build a few water cooled systems. The biggest reason why I haven't built my own is mainly the cost and the time to maintain the loop.

[thej]

The problem is it's so much harder to get high performance parts that aren't bloated with useless or unwanted features. Like I don't want LCD screens and pointless RGB with proprietary drivers and launchers.

The only stuff without those things are entry level or low performance save for one or two brands.


Bloat as an excuse to charge more is a huge problem

[GigabyteBandit]

I was done with water cooling when the pump died and I realized there is no way to fix it without buying another one. Air cooler stops working, pop out the fans and replace, done.

[asai_]

One thing Jay doesn't mention is advancements in tech and alternatives. Air coolers now are insane compared to back in the day, and soon we'll have passive cooling solutions that might not even need dedicated power.